A conversion funnel, also known as a sales funnel, is like a journey that potential customers take before they make a purchase or do something you want them to do on a website.
Here’s how it works: Imagine a funnel with different sections. At the top, there’s awareness. This is where people first find out about a product or service, usually through things like ads or social media posts. Next comes the consideration stage. Here, people research different options and compare them to make an informed decision. Finally, at the bottom of the funnel, there’s conversion. This is where people take action, like buying something or signing up for a newsletter.
Understanding the conversion funnel is important for businesses because it helps them figure out where they might be losing potential customers and how to fix it. By optimizing each stage of the funnel, businesses can increase their chances of turning visitors into customers and keep them coming back for more.