Competitive Analysis

The competitive analysis involves analyzing a company’s products, strategies, and performance against that of its direct and indirect competitors in order to identify both strengths and weaknesses within both themselves and their market rivals.

Key areas of focus may include product features, pricing strategies, marketing messages, market share, customer satisfaction rates, and brand positioning – among others. It provides businesses with opportunities for differentiation as well as anticipating trends to gain or maintain an edge in competition.

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