Branding is the process of creating a unique identity for a product, service, or company in the minds of consumers.

Branding shapes a company or product’s personality and reputation, influencing how it’s perceived. Like meeting unique individuals with distinct styles, branding creates an identity with a name, logo, colours, and tone of voice. It evokes feelings and stories linked to the brand, setting it apart, building trust, and fostering positive associations with its offerings. It’s like the memorable characteristics that make a business unforgettable. 

Example: Apple Inc. exemplifies strong branding with its sleek logo, minimalist design, and innovative messaging. This has helped Apple stand out, cultivate loyalty, and associate the brand with quality and innovation.