Brand positioning is the process of creating a unique place for a brand in the minds of consumers.
It’s like finding the right spot on a crowded map. It’s about carving a distinct place for your brand in the minds of customers. Think of it as standing out from the crowd by highlighting what makes your brand special.
It simply translates to being the “go-to” brand for a specific need or desire. It involves creating a clear and compelling message that resonates with your target audience, showcasing your value proposition and communicating why your brand is the best choice. For example, Dove positions itself as a personal care brand celebrating the natural beauty of women.