Brand awareness is the degree to which a brand is recognised and remembered by consumers.
It measures the level of familiarity and recognition a brand enjoys among people. It’s similar to how we effortlessly recognise well-known brands like Apple, Amazon or Dove. When a brand’s name or logo instantly triggers an association with a specific product or company, that’s brand awareness in action.
It reflects how easily a brand comes to mind when thinking about a particular industry or requirement. Strong brand awareness means a large number of people are aware of the brand and can readily identify it.