Bounce rate is the percentage of visitors who leave a website without performing any action.
Think of it as a website’s “first glance” measurement. It tracks how many visitors take a look but leaves without delving deeper. It’s similar to flipping through a book and putting it back on the shelf without reading further.
A high bounce rate implies that the website may not be meeting visitors’ needs or lacks engaging content. On the flip side, a low bounce rate shows that visitors are intrigued and continue exploring, suggesting that the website provides valuable and interesting information.
