A blog is an online journal or informational website where an individual, group, or corporation presents information in reverse chronological order.

They were once considered personal online diaries, connecting people through shared thoughts and passions on various topics. Today, they have transformed into powerful marketing tools, engaging audiences and establishing an online presence for businesses.

Marketers strategically use blogs to provide valuable content, boosting brand visibility and credibility. In the realm of SEO, blogs play a vital role by offering fresh and relevant information, incorporating targeted keywords to improve website rankings. Regular updates attract organic traffic and potential customers to the site.