Backlinks are links from other websites to your website. They are a measure of the authority and popularity of your website.

Imagine you’re writing a research paper and you include references to other books or articles. Backlinks work in a similar way for websites. When one site links to another, it’s like giving credit or citing a source.

Search engines view these links as votes of confidence and use them to assess the credibility and authority of websites. Just as a research paper with many reputable references is considered more reliable, websites with a good number of high-quality backlinks tend to rank better in search results. It’s a way for search engines to determine which websites are worth recommending to users.

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