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Affiliate marketing is a collaboration between businesses and affiliates, such as bloggers or social media influencers. Businesses provide affiliates with special links to promote their products or services online. When customers make a purchase through these links, affiliates earn a commission.

Affiliate marketing is a win-win: Businesses get more customers and sales, while affiliates earn money by promoting products they like. To do well in affiliate marketing, businesses should pick affiliates whose audience matches theirs. They should also offer fair rewards and help affiliates succeed by providing support and resources.

Regular monitoring of affiliate performance and adapting strategies based on data insights ensure the effectiveness and longevity of the affiliate marketing program.

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