Ad copy is the written text that is used in an advertisement to persuade the reader to take action.
It uses persuasive words to lure you into trying a product or service. It’s the language used in advertisements to grab your attention, spark interest, and encourage action. For instance, imagine a catchy tagline like “Unleash Your Wanderlust!” for a travel company. It aims to excite your love for travel and entices you to explore new destinations. Ad copy can also highlight benefits like “Save 50% on all products!” in a sale advertisement, urging you to make a purchase. It’s all about using compelling language and messages that resonate with the target audience, making them curious and eager to engage with the advertised offering.
