Ad copy is the text used in advertisements to persuade people to take action. It’s crafted with persuasive words to grab attention, generate interest, and prompt action.
For example, think of a catchy tagline like “Unleash Your Wanderlust!” used by a travel company. It’s designed to ignite the desire for travel and motivate exploration. Ad copy can also highlight benefits such as “Save 50% on all products!” in a sale ad, encouraging immediate purchase.
The goal of ad copy is to use compelling language and messages that resonate with the target audience, sparking curiosity and prompting engagement with the advertised offering.