A
- Ad Copy
- Ad copy is the written text that is used in an advertisement to persuade the reader to take action.
- App Store Optimization (ASO)
- App Store Optimization (ASO) is the practice of optimizing mobile applications in order to increase their visibility and discoverability on app stores such as the Apple App Store and Google Play Store.
B
- Blended Learning
- Blended learning is a learning approach that combines face-to-face instruction with online learning.
- Blended Learning
- Blended learning is a learning approach that combines face-to-face instruction with online learning.
- Bounce Rate
- Bounce rate is the percentage of visitors who leave a website after viewing only one page.
- Brand Differentiation
- Brand differentiation refers to the practice of creating a distinct and distinguishing brand identity for a company, that stands apart from its competitors.
- Brand Management
- Brand management involves overseeing and upholding a brand’s identity, messaging, and values at every touchpoint across an organization.
- Brand Reputation
- A brand’s reputation refers to the overall perception and opinion held by consumers, stakeholders, and the general public regarding it.
C
- CSS (Cascading Style Sheets)
- Cascading Style Sheets (CSS) is a programming language used to style the appearance and layout of HTML elements on websites.
- Change Management
- Change management is the practice of overseeing and facilitating organizational change to ensure successful project implementation.
- Content Strategy
- A content strategy involves planning, producing, and disseminating quality, relevant and timely content to attract and keep a target audience.
- Continuous Development
- Continuous Deployment (CD) is an extension of continuous integration, where code changes that pass automated tests are automatically deployed into production environments.
- Cross-Platform Compatibility (CPC)
- Cross-Platform Compatibility (CPC) ensures that software applications and websites function consistently across various operating systems and devices such as Windows, macOS, iOS, and Android.
- Cross-site Scripting (XSS
- Cross-site Scripting (XSS) is a security vulnerability that allows attackers to inject malicious scripts onto web pages viewed by other users, creating the risk of Cross-site Scripting attacks and protecting users’ data.
- Customer Acquisition Cost (CAC)
- A business’s Customer Acquisition Cost (CAC) is the average cost associated with acquiring new customers.
- Customer Feedback
- Customer feedback refers to any data, insights, and opinions provided by customers regarding their experiences with products, services, or brands.
- Customer Relationship Management
- Customer Relationship Management or CRM is a software tool that organisations use to track and organise their client and lead data.
D
- Data Management
- Data management involves organising and taking care of a big collection of information.
- Demand Generation
- Demand generation is the process of creating and nurturing interest in a product or service.
- Desktop-as-a-Service
- Desktop-as-a-Service (DaaS) is a cloud computing service that provides users with access to a desktop environment over the internet.
- Digital Marketing
- Digital marketing is the use of digital channels to reach and engage with potential customers.
- Digital Marketing Strategy
- A digital marketing strategy is a comprehensive plan outlining a company’s goals, tactics, and channels it will utilize in order to meet its marketing objectives in the digital realm.
E
F
G
- Game AI (Artificial Intelligence)
- This term refers to the application of artificial intelligence algorithms within video games in order to create intelligent and responsive behaviors for non-player characters (NPCs) and opponents in video games.
- Game Analytics
- Game analytics refers to the study and collection of player interactions within video games.
- Game Design Document
- The Game Design Document (GDD) is an extensive document that details a game’s concept, mechanics, storyline, and characters in detail and acts as a roadmap for its creation.
- Game Development Kit
- A Game Development Kit (GDK) is a collection of tools and resources used by game developers to create video games.
- Game Engine
- A game engine is a software used by game developers to design, create and develop video games.
- Game Localization
- Video game localization refers to adapting video games for use in different countries by translating and adapting game content for international markets.
- Game Revenue Model
- A video game’s revenue model refers to its strategy for generating profits through one-time purchases, in-app purchases, subscriptions, or advertisements.
- Gaming App Development
- Gaming App Development is the process of designing mobile or desktop applications specifically created for video game playback.
- Generative AI
- Explore the fascinating world of Generative AI and its transformative impact on industries! From its origins in Generative Adversarial Networks (GANs) to applications in healthcare, art, literature.
- Go-To-Market (GTM) Strategy
- Go-To-Market (GTM) strategies provide companies with a detailed plan on how they will introduce and promote a new product or service to their target audience.
- Google Keyword Planner
- The Google Keyword Planner is a free tool available within Google Ads (formerly AdWords).
H
I
- Image Optimization
- Image optimization refers to optimizing images without compromising quality to help speed up website load times and overall performance for devices with limited bandwidth or slower internet connections.
- In-App Advertising
- In-App Advertising is a form of mobile advertising that shows advertisements within mobile applications.
- In-App-Purchases
- In-App Purchases are digital transactions made within a mobile application to unlock additional content, features, or virtual items.
- Inbound Marketing
- Inbound marketing is a marketing approach that emphasizes drawing customers through valuable content and experiences rather than interruptive ads.
- Influencer Marketing Platform
- An influencer marketing platform is a digital platform that facilitates partnerships between brands and influential people for marketing collaborations.
L
- Landing Page Optimization
- Optimizing landing pages involves testing and refining various elements to increase conversion rates.
M
- Market Penetration
- Market penetration is a growth strategy focused on expanding a company’s market share within its existing marketplace.
- Market Positioning
- Market positioning refers to the process of defining how consumers perceive a product or brand relative to competitors.
- Market Segmentation
- Market segmentation refers to the process of subdividing markets into distinct groups based on shared characteristics, preferences, behaviors, or needs.
- Mobile-First Design
- Mobile-First Design is a strategy that prioritizes developing mobile versions of websites or applications before expanding to larger screen sizes.
N
O
- Off Shore Outsourcing
- Offshore outsourcing refers to a form of outsourcing wherein a company contracts out business tasks or services to providers located in another country.
P
- Page Speed Optimization
- Page Speed Optimization is the practice of increasing website loading speeds and performance through optimizing images, minifying code, and employing caching techniques to speed up page load times.
- Pay-Per-Click (PPC) advertising
- PPC ads can be found both on search engines and social media platforms, providing advertisers with an effective means of driving targeted traffic directly to websites.
- Product Demonstrations
- Product demonstrations are presentations or displays designed to showcase a product’s features, benefits, and use to potential customers.
- Product Differentiation
- Product differentiation refers to the practice of developing distinct features or attributes for products in order to set them apart from competitors’ offerings in the market.
- Product Lifecycle
- The Product Lifecycle refers to all the stages a product experiences from its initial introduction in the market to eventual discontinuation and decline.
- Programming Language
- Programming languages are formal sets of instructions and rules used to write computer programs.
- Project Charter
- A project charter is a formal document that defines and authorizes the goals and scope of a particular project.
- Project Closure Report
- This document offers a concise summary of the outcomes, achievements, challenges, and lessons learned from your project, providing invaluable insights for future endeavors.
- Project Constraints
- Project constraints refer to any limitations or boundaries that restrict the planning and execution of a project.
- Project Dependencies
- Project dependencies refer to relationships among project tasks or deliverables where one task depends on another to complete successfully.
- Project Management Office (PMO)
- A PMO serves as an independent central body that offers guidance, support, and governance of project management in an organization.
- Project Management Software
- Project management software tools and applications assist project managers and their teams in planning, executing, and monitoring project activities, tasks, and resources.
- Project Milestones
- Milestones represent significant events or achievements that signal the completion of major deliverables or phases within a project.
- Project Phase Gate Review
- A project phase gate review is an assessment conducted at the end of each project phase to gauge progress and readiness to advance to the next.
- Project Portfolio Management (PPM)
- PPM refers to managing multiple projects together into an organized portfolio in order to meet strategic business goals.
- Project Portfolio Management Office (PPMO)
- A Project Portfolio Management Office (PPMO) is a centralized department or team within an organization responsible for overseeing multiple projects simultaneously.
Q
- Quality Assurance
- Quality Assurance is a process used to verify that project deliverables meet set quality standards.
R
- Resource Leveling
- Resource leveling refers to the practice of adjusting project schedules so as to maximize resource allocation and prevent resource overages.
S
- SDK (Software Development Kit)
- An SDK, or Software Development Kit, is a set of software tools and libraries provided by a platform or software developer to aid other developers in building applications for that platform.
- SSL (Secure Sockets Layer)
- Secure Sockets Layer (SSL) is a security technology that encrypts data transmission between web servers and browsers.
- SVG (Scalable Vector Graphics)
- Scalable Vector Graphics (SVG) is an XML-based vector image format that enables high-quality vector images that can be scaled without losing quality, making SVG ideal for logos, icons, and illustrations on websites and applications.
- Scroll Triggered Animation
- This design technique involves animating or effecting elements as users scroll down a webpage, to create dynamic and interactive elements that engage visitors while adding visual interest and creating dynamic user engagement.
- Search Engine Marketing
- SEM is a digital marketing strategy that involves paid advertising on search engine results pages (SERPs).
- Search Engine Optimization (SEO)
- SEO refers to a collection of techniques and strategies used to increase a website’s visibility in search engine results pages, increasing organic traffic through optimizing content, keywords, meta tags, and other factors search engines use to rank websites.
- Social Media Integration
- Integrating websites or applications with various social media platforms enables users to share content, log in using their accounts and engage with brands through various channels on social media.
- Social Media Management
- Social Media Management refers to the process of planning, producing, scheduling, and analyzing content across various social media platforms.
- Social Media Marketing
- Social Media Marketing (SMM) refers to using social media platforms for brand, product, or service promotion.
- Software Development
- Software development refers to the practice of designing, coding, testing, and deploying computer programs and applications.
T
- Tagline
- A tagline is a short phrase or slogan that summarizes the essence of a brand, product, or campaign.
U
