Key Takeaways
Picture this: A female athlete, with a sledgehammer in hand, running out of the tunnel as a Big Brother lookalike narrates a speech in the background. You can see some cops chasing after her. The speaker’s rant ends with the words “we shall prevail.” Then, she stops in the middle of the room. She swings her hammer three times and hurls it at the screen while screaming.
The screen is destroyed with a bright flash and bang, and the stunned audience is engulfed in white light. Then, the wind and music continue. A voiceover declares: “On January 24th, Apple will introduce Macintosh. You’ll see why 1984 won’t be like 1984.””
This was one of the most legendary video ads that Apple made while they were the underdogs and IBM was the Big Brother. In those days, it was relevant, relatable, and up-to-date with the market trend, so much so that it won numerous awards. It helped the brand gain recognition. It marketed Macintosh to new levels. It didn’t just give recognition to the product but to the brand.
Why should you invest in videography services?
Making video films is the discipline of videography in itself. As a component of marketing strategy, it is flourishing in many arenas. Videos can act as an added advantage and provide your company with a face or a voice value in the following ways.
Outsourced Expert Knowledge
Including professional-quality videos in your marketing plan will benefit your company. Access to video professionals is one of the benefits of seeking videography services. A videographer has the tools and know-how to script, shoot, edit, create, and share your video. They do this in a way that supports your marketing goals.
Training and Development
Businesses hire videographers for two reasons. First, they promote products. Second, they create internal videos, like event coverage and introductions. These videos also cover marketing, education, and recruitment. This ensures steady work for videographers. It is important to direct these videos towards stakeholders to boost performance. A skilled videographer knows how to engage all audiences, making videos that meet a company’s needs.
Grab Customer Attention (and let them market for you)
Businesses often use engaging commercials to connect with customers and increase sales. Notably, customers often pick a brand based on just one ad. Video ads are not only versatile and captivating but also easy to share, reaching more people than expected. Videographers have adapted to technology. They create short, entertaining commercials that captivate viewers. This approach can greatly benefit your business.
Cut costs
Video production has many stages, each needing unique experts. For instance, writers craft the script, and videographers handle shooting. Not every business, however, can afford an in-house team. So, outsourcing video services can cut costs.
Effective testimonials
In the age of YouTube, written reviews lack the force and conviction that a video testimonial would have. No matter how hard you work, your business won’t thrive without clients who can vouch for your quality. Businesses have hired experienced videographers. They use them to record testimonials and spread the word to potential clients. Both a famous YouTuber’s review and a modern-age testimonial are on parallel lines. Companies use them to turn potential customers to clients.
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Different types of videography services?
For projects and events, videography entails capturing and editing videos to make them memorable. Unlike textual or pictorial information, videography has the capability to hold viewers’ attention over extended periods of time. This is why videos have advanced significantly over time and has since branched into various types of videography services for distinct businesses:
Forming Brand Image
Brand documentation aids in crafting the ideal story for a company. Videos aid in communicating the vision. These videos painstakingly tell the brand’s story while also giving them depth by recording all the significant social events, including launch ceremonies, award parties, and press releases. Videos promoting a brand’s awareness can help a business or product gain more attention. It increases brand awareness, attracts more customers, and increases conversions, just like in Apple’s aforementioned case.
Product Based Story
A product film efficiently conveys the advantages of a product through this explainer video. Instead of only emphasising the product’s qualities, a great product video should encourage customers to trust it. For example, on most products, Amazon showcases a video as well as multiple photos to make the customers trust the product even more.
Documentary movies
These are true, non-fictional works of art that show a “slice of life.” Experts in video production have a wealth of expertise and experience in producing documentaries that highlight unique stories. An example of this could be the experiences of the employees in the show “The Office”, showcased as a documentary production product of a team of videographers.
Promotional videos
These are powerful marketing tools that efficiently convey information in a short amount of time. Short, entertaining works of art can be produced using promotional videos to keep viewers’ attention. YouTube uses a similar work of art through ads before allowing users to play any video. Even new social media apps such as Instagram, Facebook, and Reddit use such ads in between any user’s doom scrolling spree.
Videos for training and tutorials
These promote conversation and aid in better information retention. Videographers make detailed instructional videos. The videos walk viewers through every step of using a product or service. Excellent animation videos engage viewers with motion simulations. These use motion graphics or stop-motion animation, whether in 2D or 3D.
You can use animation videos for product, education, and business explainer videos. They add interest and detailed graphics that help viewers understand a process. Online seminars are known as webinars. A live, online webinar is a type of virtual event. This instructional video includes a chat. It’s between a speaker and an audience. Amazon uses such videos to train their employees on processes and what to do in certain situations. They do this to impact their employees more than just giving them verbal instructions.
Interview videos
In today’s digital age, when entire sectors are online, a company must be thorough and all-encompassing when selecting candidates. Videographers can contribute to making interview videos interesting by using frames and a variety of components.
Review videos
These serve as the official evaluation or critical review of any good or service. The information in these films allows viewers to make informed decisions about the goods or services they wish to purchase.
Real Estate Videography
Real estate videography is a branch of videography that has just entered the market. Real estate brokers can utilise videos to introduce themselves, provide a virtual home tour, walk through the neighbourhood, and perhaps even organise a live open house with a Q&A session. This expansion into the real estate sector demonstrates the potential application of videography in various industries. Videographers must modify their approach and methods to meet the market’s demands.
How to Choose a Good Videography Service Provider?
Videos play an integral role in depicting the events and occurrences that take place in a business. There are no second chances when it comes to occurrences of an event. Therefore, if the videographer fails, the priceless memories of that event will also perish. Therefore, along with picking a good videographer for your business, it is also necessary to lay out the best suit of requirements for your special occasion.
To ascertain whether the videographer is a good fit for the event requirements, it would be beneficial to discuss your needs. A business can ask the following before they finalise hiring a videographer.
Do they understand my brand’s story?
People love stories. Good agencies stand out by telling captivating stories well. Consider any product or service. Clear, beautiful images and expertly crafted voiceovers or interviews draw in audiences. A skilled video production company, a team of storytellers, can use your brand’s story to attract new customers.
Would they respect my budget?
A video-making company can work with you to create a product that meets your needs within your budget. It already has the right tools, a skilled team, and video editing capabilities. This makes the process cheaper and easier than buying cameras or hiring many people.
Are they up-to-date?
It takes a full-time job to stay on top of trends in the field of video creation. The agency will have knowledge that will assist them in making a better video for you thanks to the research, workshops, conferences, and studying that goes into learning the hottest new trends. It is vital that you understand the importance of video marketing so that you can maximize its effectiveness.
Conclusion
In a nutshell, the significance of video production for company growth is very well-known. But it is essential to identify your video goal, the type of videography service that your business might need, and keep the aforementioned factors in mind to choose the right videography service provider for your company.
FAQs
Q1. What is corporate videography?
Corporate videography focuses on creating professional videos for businesses. It includes promotional videos, training videos, and internal communication films.
Q2. Why do businesses need corporate videography?
Corporate videos help in brand building, employee training, and effective communication within the company.
Q3. What are examples of corporate videography?
Examples include company overview videos, staff training tutorials, and customer testimonial videos.
Q4. What is event videography?
Event videography captures live events on video, such as weddings, conferences, and concerts.
Q5. Why is event videography important?
It preserves memories of significant events and provides a dynamic recap for those who could not attend.
Q6. What types of events use videography services?
Weddings, corporate events, sports events, and educational conferences often use videography services.