Cost of SEO Services in 2023: Our Pricing & Comparisons

SEO, a short form of Search Engine Optimisation, plays a vital role in connecting your company with a variety of customers. It has undoubtedly become an integral aspect of digital marketing. To consider the cost of SEO services, you must be aware of various factors.

In the absence of it, you may make a misguided decision and may not achieve a suitable return on investment from outsourcing your SEO activity. This can eventually lead to a disregard in your mind for these services, which can then eventually impact your business prospects.

According to BrightEdge, Search Engine Optimisation generates over 1000% more traffic than organic social media. This is enough to stress the importance of SEO for your business. 

The below sections address the question – “How much does it cost to get SEO services?” and answer all the concepts revolving around it.

What is the Cost of SEO Services?

There are a lot of factors that influence the prices of SEO services (these have been discussed below). Furthermore, the prices of SEO services vary between geographies, the pricing model, the nature of your SEO project, and the expertise of your SEO service providers.

The pricing charged by the international agencies and Indian agencies are mentioned below:

Unbeatable Value: EMB’s Affordable SEO Pricing Revolutionizes the Indian Market

Search Engine Optimization has become the key to success for any business that wants to grow online. Many businesses, particularly in India, shy away from using SEO services because of the high costs. EMB can change the game.

Deliverables	Timeline	Cost (in Rs.)
Audit Phase 1	Week 1	12,000
Keyword Research	Week 2-3	15,000
Website Optimization	Week 2-5	20,000
On-Page Optimization + Content Writing	Week 3-12	1,50,000
Off-Page Optimization	Week 5-12	50,000
Technical SEO	Week 4	20,000
Local SEO + 150 GMB Reviews	Week 5-12	22,500 (150 per review)
Audit Phase 2	Week 12	10,000
Grand Total	Week 1-12	2,99,500 (For 3 months)

Our Pricing vs. Market Standard

In India, the SEO market has been historically dominated by expensive prices. Many agencies charge upwards of Rs. 3 lakhs per quarter. This steep cost has made it difficult for small and mid-sized businesses (SMEs) to access quality SEO, putting them at a competitive disadvantage in the digital world.

EMB is a leader in affordability and value. Our transparent pricing structure provides comprehensive SEO services for a period of three months at just Rs. 2,99,500. This is a significant departure from industry standards, as we are committed to making high-quality SEO available to all businesses.

Guaranteed KRA Achievements

EMB’s unwavering dedication to your success is what truly makes us stand out. We go beyond other SEO agencies who promise results by ensuring Key Results Areas (KRAs) for all metrics that we work with. We put our money where we are, and ensure that your SEO investment yields tangible, measurable results.

EMB offers you not only a cost-effective SEO campaign but also peace of mind in knowing that it will produce the results promised. Our pricing reflects our commitment to your success.

Unlock the power of affordable SEO with EMB

EMB has changed the game in a market that is notorious for SEO companies charging prohibitively high prices. We are the best choice for companies looking to dominate the digital landscape. Our KRA guarantee and competitive pricing make us the most popular option.

Don’t settle for less. Experience the power of EMB’s affordable SEO services and see results.

Deliverables by Expand My Business

Week 1 : Audit Phase 1

1. Crawl the website on third party tools for finding technical SEO errors
2. Conduct the domain overview of the website using the third party tools like Semrush for :
   1. Finding the current traffic of the website
   2. Finding the traffic trend of the website over the last six months
   3. Finding the keywords on the website
   4. Finding the ranking of the keywords of the website
   5. Finding the split between the branded and non-branded traffic of the website
   6. Finding the split of the keywords on the basis of the intent of users
   7. Finding the number of backlinks and referring domains
   8. Finding the quality score of backlinks 
   9. Finding the sources of the backlinks and the duration in which they were created
   10. Comparing the website with the domain performance of the competitors
   11. Conducting research on competitors and studying their performance
   12. Find the keyword gap between the competitors and our website
3. Performing the website performance test on Lighthouse and Page Speed Insights 
4. Finding errors and analyzing the scope of improvements
5. Find the number of pages on the sitemap 
6. Find the indexability errors of the pages
7. Map the current internal linking structure of the website
8. Audit the On-Page SEO performance and map the meta descriptions, titles, content length, image alt tags, canonicals, and others 
9. Find the SEO friendliness of URLs and the structure of the website to understand the crawl depth of the website 
10. Get access to Google Search Console and Google Analytics of the website to have a view of the first-party data
11. Analyze the performance of the website on the basis of : 
    1. Number of sessions on the website 
    2. Number of unique visitors on the website, 
    3. Pages/Session
    4. Average Session Duration 
    5. Bounce Rate of the website
    6. Number of pageviews
    7. Exit rate of the pages 
    8. Organic traffic on the website
    9. Paid traffic on the website
    10. Referral Traffic of the website
    11. Direct traffic to the website
    12. Number of returning users on the website,
    13.  Understanding the referral and direct traffic on the website

Week 2-3: Keyword Research

1. Find the commercial intent keywords to target on all the pages of the website 
2. Find the informational intent keywords to bring traffic to the website and convert them. 
3. Map the intent of the keywords and shortlist keywords based on relevance. 
4. Work on over 500 keywords in the duration of three months. 
5. Shortlist the best keywords based on volume and difficulty
6. Map the position of the competitor’s website on all the keywords

Week 2-5: Website Optimisation

1. UX optimisations for improving the performance of the website on mobile and desktop.
2. UX optimization for adding more content on the product and collection pages of the website. 
3. Inclusion of the open graph tags 
4. Technical optimisations for improving the performance of the website on mobile and desktop.
   1. Compression of the image size for all the products
   2. Implement speed optimiser tools to reduce server load time and minimize the impact of the third-party data on loading
5. Fix the menu layout of the website to make navigation easy and crawlable. 
6. Addition of the product schema and organization schema to the homepage of the website. 
7. Set up tracking and GTM for the website to track conversions. 
8. Fix 404 errors and no response pages.  
9. Rework on the footer and include important links. 
10. Build the blog page and include it on the footer. 
11. Create the url structure for any upcoming pages
12. Installation of the heatmap tools for tracking user sessions

Week 3-5 : On-page Optimisation + Content Writing

1. Rework on 400+ titles for all the pages of the website and make it SEO-friendly
2. Rework on 400+ meta descriptions for all the pages of the website
3. Map the pages against the keywords
4. Maintain the keyword density of 3% on all the pages
5. Fix the header tags of the website 
6. Fix the image alt tags for all the images on the website
7. Rework on the image description for all the images on the website
8. Rework on 400+ product descriptions for all the pages of the website
9. Create the content calendar for the blogs and publish two blogs every week
10. Publish and optimize 24 blogs in three months
11. Write FAQs for all the product pages of the website
12. Draft the internal linking structure for all the pages of the website
13. Include the blog pages and establish the CTA to drive traffic on the commercial intent pages
14. Publish 2 blogs every week 
15. Conduct a timely Google Analytics and Google Search Console Report to produce regular reports on engagement and status of the website 
16. Map the competitiveness and ranking of the target keywords and analyze the scope of improvements

Week 5-12: Off-Page Optimisation

1. Disavow spammy backlinks
2. Monitor the performance of the website and focus on high-value keywords primarily
3. Get over 100 unique referring domains on the website in the duration of 3 months. 
4. Guest post submission and link exchange from websites with 25+ DR websites 
5. Profile submission on websites with DR above 25
6. Community posting on Quora and Reddit 
7. Identify the link sources for competitors and get backlinks from them
8. Local business listings on high-quality websites
9. Classifieds on 25+ DR websites
10. Forum listings on 25+ DR websites

Week 4: Technical SEO

1. Establish a Technical SEO checklist and conduct a Technical SEO audit twice every month
2. Implement all the required technical SEO changes and fix all the errors. 
3. Fix the crawling and indexing issues of the website 
4. Update the sitemap of the website every week and ensure that it is readable
5. Create and update the separate image sitemap to work on Image SEO

Week 5-12 : Local SEO

1. Create the GMB profile of the business and optimize it for SEO friendliness
2. Get 50 Google Reviews for the business

Week 12 : Audit 2

1. Assess the performance of the keywords and pages in terms of traffic
2. Drive insights for improvement and find the most searched queries on Google Search Console
3. Get insights on the average session duration and understand its scope for improvement
4. Chart the need for new pages to be added on the website based on the most searched queries of the website on Google Search Console
5. Get insights on pages/sessions and draft the strategy to improve it
6. Get insights on returning users and draft the strategy to improve it
7. Get insights on bounce rate and understand the scope of improvement 
8. Get insights on conversions and draft the strategy for improving it

SEO Service Pricing in India

India offers relatively affordable SEO services compared to other countries, particularly developed ones. There are several reasons behind this:

1. Lower Labour Costs:

Living in India is much cheaper than in many developed countries, translating to lower labour costs. SEO services require a significant amount of manual efforts such as keyword research, content creation, and link building – tasks that could easily be outsourced to India to save companies money on labor expenses.

2. Skilled Workforce:

India boasts an abundance of experienced IT professionals, many specialising in digital marketing and SEO. These specialists are knowledgeable about the newest SEO tactics and tools and can provide high-quality services at lower costs.

3. Government Support:

The Indian government has actively encouraged the growth of the IT sector in India. As a result, many IT parks and Special Economic Zones (SEZs) have been created, offering infrastructure and tax incentives for tech firms. This has encouraged an influx of SEO firms in India that offer cost-effective services to clients around the world.

4. Competition:

India’s SEO industry is highly competitive, with many companies competing for clients. This has driven down prices, making SEO services more accessible for businesses.

5. Presence of platforms like Expand My Business

The presence of platforms like Expand My Business is one of the other reasons why SEO services in India are more affordable than compared to other countries. With the pool of partner agencies of over 750+ verified digital marketing companies, we offer the most diverse range of SEO services.

This gives us the better advantage of offering tailor-built services at the best prices in the industry. The following are the prices in which the SEO services are offered generally in India:

Monthly Retainer (charged by SEO agency)	30,000 – 1,00,000 Rs.
Per project pricing	30,000 – 1,00,000 Rs. per project per month
Number of keywords covered	10 – 75 Keywords
Number of content pieces	2 – 6 blog articles
Services Covered	On-page SEO, Off-page SEO, Technical SEO

Factors affecting the cost of SEO services?

The cost of SEO services can vary greatly depending on many factors:

1. Level of competition: 

The cost of SEO can be affected by the level of competition within your industry. Your target keywords will rank harder and optimisation will become more time-consuming if there is more competition. This will also mean that you will need more resources, including time and money.

2. The current state of optimisation: 

How your website is optimised can have an impact on the cost of SEO. Your website may already be optimised and will require less effort to reach your goals. If your website is not optimised well, it might take a lot of work to get it to the right place.

3. Scope of work:

Your scope of work determines the amount of work required to reach your goals. These hence directly affect the cost of SEO. It includes factors like the number of keywords that you are targeting, the content required, and the time it takes to create high-quality links to the website.

4. Location: 

SEO costs can vary depending on the provider’s location. SEO services may be more expensive in certain countries or regions than in others, depending on how much it costs to live there.

5. Expertise and Experience:

SEO costs can vary depending on the level of experience and expertise. Higher-skilled and more experienced SEO professionals might charge more.

These factors mean that SEO costs can vary from a few hundred to several thousand dollars each month. SEO is a long-term investment. The cost of SEO will vary depending on your goals and requirements. Before making a decision, it’s smart to get quotes from multiple SEO service providers.

 Costing Model of SEO Services

There are a large number of SEO-related marketing agencies and companies, and each one of these offers a range of services. Their main objective is to increase the organic traffic to your website by improving its position in SERPs via keyword research, content production, and link building. 

In order to determine the exact cost, you need to understand the models: 

1. Per Hour Model: 

There may be an hourly cost associated with SEO services. This method is more likely to be used by contractors or freelancers providing SEO services to smaller businesses. The agencies or web marketing organisations do not charge on an hourly basis. 

Fees are dependent on the number of hours invested in each project. To ensure that you have been billed correctly, request a breakdown of the company’s activities throughout the billing period. 

2. Per Month Model:

Larger SEO agencies generally take on projects on a per-month structure. You will sign up to pay a set amount for hiring these services from the agency, which will be carried out continuously on your website. 

The services included in the monthly package encompass all-around SEO activities. This may include – keyword research, competitor analysis, SEO-optimised content, link building, digital PR, technical audits, local SEO, and reporting.

However, some organisations let you create a personalised plan with a predetermined monthly cost. 

3. Monthly Retainer:

This model charges an SEO service provider a fixed monthly fee to cover a specific number of hours spent on a client’s project. This is a good option for businesses that need ongoing SEO support. It typically provides a set of deliverables per month.

4. Project-Based Pricing: 

This pricing model allows the SEO service provider to charge a fixed fee per project or deliverable (e.g., an audit, keyword research, etc.). The model works best if your scope of work is limited and you have a very specific action to achieve.

5. Performance-Based Pricing: 

This pricing model is determined by the achievement of specific outcomes, such as increased website traffic or better search engine rankings. The pricing model is gradually rising trend with the increasing need to outsource an SEO project.

The advantage of this pricing model is that you are only required to make spending if your desired goal is achieved through outsourcing.

However, a major challenge is finding a suitable SEO agency that can work on your SEO project requirements in this pricing model. This is where the services of Expand My Business can be of help.

How to determine the cost of SEO Services? 

To rank well in search engine results, you must invest in excellent SEO Services. Now that you know the costing model of SEO, you must also understand the number of variables that come along with it. 

Due to the importance of search engine optimisation, it’s a very great idea first to take a look at these factors: 

1. The number of pages: 

The quantity of freshly produced and optimised pages has a direct impact on the price of SEO. It takes effort and skill to ensure that each page of your website ranks well for a specific search phrase. 

For Google’s algorithm to recognise your website as valuable, it is essential that the information and content on every page be correctly aligned. Likewise, it is vital to ensure that the page’s content is informative and interesting. 

It is very crucial to choose a reputable SEO service-providing company to get the most remarkable outcomes. Choosing a reputable SEO service provider must hence be your topmost priority. 

2. Acquisition of Links: 

Google algorithms are constantly evolving, but obtaining backlinks remains essential since it is the number one criterion that search engines employ to determine how to rank sites for specific search entries. 

The better the quality of backlinking to your website, the higher your site ranks for relevant keywords since backlinks inform search engines that your website is credible and related to that query, therefore earning you a higher position in the results. 

To get the desired top place in Google results, you must have a large number of high-quality organic links going to yours. Nevertheless, this requires time and work and may increase the SEO cost for your business as well. 

3. The current status of your website: 

If you have significant work to do to make your website rank-worthy, your SEO expenses will climb along with it. Google’s algorithm is constantly evolving, so what strategy worked in the past to help you rank may not work in the present. In other cases, your SEO cost may be reduced if your SEO was done well years ago and merely needs some little tuning. 

4. Time 

One critical factor that lets you determine the cost of SEO is time. The amount of effort spent optimising or developing pages for optimal performance has a direct influence on SEO costing. 

You may choose to pay a reputable SEO service agency once for a certain number of time periods to optimise your pages, as mentioned earlier. This can work if you have a tight budget, but it may not maintain your desired rankings. 

You can also choose a month-to-month contract, committing to entrust your SEO service provider agency to continuously work on your pages, optimising content, aligning metadata, and ensuring that you outrank your competitors. 

5. Geographical location

The cost of SEO is also determined by the location of your organisation and the number of local competitors it faces. The number of sides might also affect the pricing.

If your company has many locations, you will have additional pages to reference, which will also increase the amount of effort required to optimise your local search engine optimisation.

Simply said, the more places your company is located, the more pages you must promote, which will cost you more money. 

6. Competition

Suppose you are working in a highly competitive industry. In that case, achieving a high local rating will be more complicated since you will need to be more inventive to beat your competition. To make your company more relevant than the competition, you will need to create content that is superior to that of your rivals and work diligently to increase the number of backlinks to your website. 

7. Present Rankings

Where you begin in relation to the organic rankings has a direct influence on the cost of SEO services as well. You also have the potential to expand out into additional long-tail keywords or unique keywords with lower levels of competition. 

These are some of the factors through which you are able to determine the search engine optimisation cost. 

Determining the cost of SEO services is a very complex process that requires a lot of time and effort. Your SEO service provider must understand the nature of your business and the present SEO status of your website and then strategise on your SEO activities. Sometimes, you might come across agencies that are not up to the mark, and charges are really high. 

A lot of businesses nowadays face difficulty in outsourcing SEO-related work to agencies because most of them charge money in advance but do not deliver efficient work. Expand My Business helps you exactly with that! 

With Expand My Business, you are able to understand the cost according to the factors mentioned above and then choose a service provider that matches your budget and your business requirements. Contact us to know more! 

What are the various services covered under SEO?

The cost of SEO services majorly depends on the scope and complexity of the SEO services your business is availing. Here are some examples of common SEO services that businesses and organisations might be charged for:

1. Keyword Research:

Keyword research is an integral component of SEO. This process involves discovering and identifying the most pertinent and popular keywords for a given website or business niche, by analysing search volumes, competition levels, and relevance to ensure selected terms have high search volumes, and low competition levels, and are pertinent to the business’s products or services.

2. On-page Optimisation:

On-page optimisation is the practice of improving a website’s content, HTML source code, and other elements to increase its relevance and visibility to search engines. This includes optimising title tags, meta descriptions, header tags, images, and internal links among others. On-page optimisation plays an integral role in helping search engines comprehend what a website contains so they can rank it appropriately.

3. Off-page Optimisation:

Off-page optimisation involves building high-quality backlinks to the website from authoritative websites, social media platforms, and online directories. Backlinks are essential in SEO as they tell search engines that other websites find your content valuable and pertinent. Nevertheless, not all backlinks are created equal; quality always wins out over quantity when it comes to backlinks.

4. Technical SEO:

Technical SEO is the process of optimising technical aspects of a website, such as page speed. Technical SEO is essential to guarantee a website is accessible to search engines and users and can be crawled and indexed correctly. It also involves using structured data markup, optimising robots.txt and sitemap.xml files, as well as making sure there are no technical issues such as broken links or 404 errors on the website.

5. Content Marketing:

Content marketing is an integral component of SEO, involving creating high-quality and engaging content that appeals to search engines and draws in potential customers. This could include blog posts, articles, infographics, videos, or other types of media designed to add value for website visitors. Content marketing helps establish your site as a thought leader within its industry while also attracting links from other websites.

6. Local SEO:

Local SEO involves optimising a website and its content for local searches and directories. This includes optimising for local keywords, creating and optimising Google My Business listings, building citations and reviews on these directories, etc. Local SEO is particularly critical for businesses that have physical locations or serve specific geographic regions.

7. Analytics and Reporting:

Analytics and reporting are crucial elements of SEO. They involve monitoring website traffic, ranking positions, and other SEO metrics to measure the success of a campaign and identify areas for improvement. Through analytics, reporting can identify which keywords drive most visitors to a website, which pages perform best, and which SEO strategies have the greatest effect.

What must your SEO agency offer?

To make the best use of your SEO service cost, you must be aware of all the services an SEO agency must provide. Any SEO agency would offer all the services mentioned above. What however sets apart a good SEO agency from a truly great SEO agency is the ease of outsourcing without much worry. Below mentioned, here are a few pointers to consider before shortlisting your SEO agency that Expand My Business can help you find:

1. Initial consultation:

Your business, its goals, and your target audience should be thoroughly understood by the agency. This will allow them to create a custom SEO strategy that is aligned with your business goals.

2. Comprehensive website audit:

An agency should examine your website’s structure, and content, as well as any other factors that could be affecting search engine rankings. The agency should give you a detailed report outlining the problems and possible solutions.

3. Keyword research:

This is where the agency will research keywords and phrases that are being searched for by your target audience. This information will be used to optimise your website’s content and make it more visible in search results.

4. On-page optimisation:

The agency will optimise your website’s content and metadata to make it more search engine-friendly. This could include optimising page titles and descriptions as well as headings.

5. Off-page optimisation:

The agency should create a strategy for building high-quality backlinks that link to your site, and engage in other offpage optimisation tactics that will improve your site’s authority. This could include guest blogging, social media promotion and influencer outreach.

6. Monitoring and reporting on an ongoing basis:

The agency should send regular reports about your website’s performance. They should also monitor and adjust your search engine rankings. This will allow you to track your progress and make sure that your SEO strategy is effective.

7. Collaboration and communication:

An SEO agency that is reliable and trustworthy will keep you updated throughout the process. They will also work with you to make sure your SEO strategy aligns well with your business goals. They must be responsive to you and offer clear, actionable suggestions for improving your website’s search engine rankings.

Benefits of One-Time SEO Optimisation Cost

Search Engine Optimisation (SEO) is a critical element for any website looking to boost their visibility and attract potential customers. SEO works by optimising a site’s content, structure, and design in order to boost its ranking on SERPs – leading to increased web traffic and ultimately more business opportunities.

One of the primary concerns website owners have when considering SEO optimisation is its cost. While some may feel it’s too costly or that its benefits won’t outweigh them, investing in SEO optimisation is actually one of the most cost-effective ways to increase your website’s visibility and boost its online presence at minimal expense.

Here are some of the advantages of one-time SEO optimisation cost that could help your website outrank others:

Increased Traffic

SEO optimisation can increase both the quantity and quality of visitors to your website. By optimising its content, structure, and design for maximum attraction of potential customers. More web traffic means more chances for conversion into customers – ultimately leading to greater business for you in the long run.

Higher Ranking on SERPs

SEO optimisation offers one of the primary advantages, which is improving your website’s ranking on SERPs. By optimising your content and structure for search engines, you can boost your site’s relevance to search engines; this increased relevance results in a higher ranking on SERPs – leading to more visibility and traffic for your site.

Optimising User Experience

SEO optimisation also contributes to improving the user experience on your website. By optimising its content, structure, and design for greater usability and ease of navigation, you can make it more engaging for visitors which in turn leads to increased engagement and higher conversion rates.

Long-Term Benefits

SEO optimisation offers unique advantages compared to other forms of marketing. Once your website has been optimised, you can continue reaping its rewards for years to come. SEO helps establish your website’s credibility and authority, leading to increased visibility and traffic over time.

Cost-Effective

SEO optimisation is one of the most cost-effective methods to increase your website visibility and online presence. While the initial investment may seem high, the long-term advantages far outweigh any initial costs. Investing in SEO optimisation is an investment for your business’ future success – don’t put off investing until later!

In conclusion, investing in SEO optimisation at a one-time cost is essential for any website looking to increase visibility and attract potential customers. The advantages of this type of investment are numerous – increased traffic, higher rankings on SERPs, improved user experience, long-term benefits, cost efficiency. By investing in SEO optimisation you will outrank other sites and establish yourself as an authority online.

Conclusion

It is almost challenging to estimate how much your organisation should spend on SEO without first understanding the above factors and the nature of your business. An introductory package of roughly INR 10000 per month is a reasonable starting point. The price might vary according to your budget. You can spend more if you are ready to commit your time and consideration to SEO. 

Begin with the small size and expand it if it is profitable for you. Always remember that search engine.

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