Business

What is Gamification in Marketing? A Complete Guide 

Key Takeaways Badgeville reports that 70% of Forbes Global 2000 firms use gamification to engage their employees (source). Statista estimates that the global AR market will reach $70.01 Billion by 2023. The...

A Beginner’s Guide to Audience Segmentation  

Key Takeaways According to Epsilon study on trends in personalization marketing,76% marketers report increased engagement when personalized content is used. According to Marketo’s research on audience...

Beyond Demographics: Unconventional Ways for your Audience Segmentation

Key Takeaways According to McKinsey's report, companies that integrate AI into marketing experience a revenue increase of 10-20%. HubSpot reports that audience segmentation can increase engagement...

Boost Your ROI: A Guide to Improving Ad CTR

Key Takeaways According to a study, ads that are mobile-optimized saw a 20% boost in CTR. CTRs across industries are typically between 2 and 3 percent. The...

Decoding the Myths: Common Misconceptions About Staff Augmentation

Key Takeaways Staff Augmentation Industry: Global IT services market, including staff augmentation, exceeded $1.2 trillion in 2021 (Statista). Remote Work Trends: 82% of company leaders plan...

Customer Experience Revolution: Turning Feedback into Loyalty Gold

Key Takeaways  87% of customers are willing to provide feedback if asked properly (Source: Microsoft). Businesses that have a customer-centric mentality are 60% more profitable (Source:...

Decoding Stability: The Role of Enterprise Risk Management Solutions

Key Takeaways According to some industry reports, companies that adopt advanced risk management solutions can reduce operational losses by 20%. According to a research, organizations that...

From Clicks to Conversions: Mastering the Art of Call to Action Strategies

Key Takeaways When personalized calls to action (Source: Instapage), conversion rates can increase by up to 86%. 70% of businesses have reported higher conversion rates using...

The Business Case for IaaS: Unlocking Cost Savings and Operational Efficiency

Key Takeaways Cost Savings: Adopting Infrastructure as a Service (IaaS) can result in up to 30% cost savings, as reported by Gartner and Forrester Research. Operational...

Navigating the Pros and Cons of Centralized vs Decentralized Finance

Key Takeaways Statista reported that global fintech investments will reach $105 billion by 2020. The World Economic Forum estimates that by 2027, 10% of global GDP...

From Data to Dollars: Unveiling the Magic of Retail Analytics

Key Takeaways Businesses utilizing retail analytics witness a 25% increase in decision-making accuracy (Source: Study on Data-Driven Decision-Making). 73% of retail executives prioritize analytics and business...

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