Content marketing is a tactical marketing approach that focuses on creating and distributing relevant content. The gen-next buyers are tech-savvy and well informed, so it is important for ecommerce entrepreneurs to produce relevant content that is the driving force behind the buying decisions of their audience. The below discussed section of the blog discusses some of the best content marketing strategies for helping you brand your ecommerce application.
Table of Contents
Understanding content marketing
Content marketing is an inward-bound digital marketing strategy that aims to draw your potential customers to you. It is only by delivering high-quality content to the potential audience on search engines, or social media platforms, or product review sites that you can accomplish business objectives.
Content posted in any format whether visual or text inspires the potential customers to execute the actual purchase. The content is posted on different social media platforms that they prefer to view. Consistent and meaningful content helps to draw and retain the target audience and eventually drives productive customer action
The main aim of a successful content marketing campaign is not to hard-sell products to prospective clients. Rather it is to educate and engage, them through meaningful and relevant content. Content Marketing helps to grow your online store both in terms of traffic and sales..
Benefits of content marketing
Consistently delivering valuable content to your audiences helps to;
- boost customer loyalty
- Improves conversions
- Boost organic traffic
- increase sales
- augment customer retention
Effective content marketing strategies that you can implement for e-Commerce application
An effective ecommerce content marketing strategy concentrates on the concerns, queries, and needs of your target audience
Few content marketing strategies include;
Draft a well-defined content marketing plan
Strategically plan and design your content. It is important to identify what types of content are relevant and meaningful to your product. To create an effective content marketing strategy for an ecommerce application you need to use engaging content to present your brand.
Also, devise a consistent and reliable quarterly content marketing plan. If your content marketing strategy is not consistent your messaging will be ineffective and you will not reap any tangible results.
A realistic e-commerce content marketing strategy includes the following features:
Planning; Plan in advance what you intend to publish and identify your objective. Determine the intent behind it.
Creation; assess the type of content you want to create for example whether visual content or text. Also, ascertain the target audience for whom you are creating the content
Distribution; Decide which social media platforms are best for distributing and posting your content.
Evaluation; Analyse if you have accomplished your desired results
Create engaging content
Different types of content include;
- an eBook
- a guest post
- a social media post,
- a downloadable guide,
- blog post,
- a product buying guide
- press release
The type of content depends mainly on your business objectives. For example, you can create blog content to improve brand awareness, or increase organic or referral traffic, or increase conversions and retention.
The website content needs to be relevant enough for your audiences and this will eventually, lead to conversions.
Do not merely publish irrelevant articles but focus on generating high-quality content.It is important to create authentic and meaningful product descriptions FAQs, video content, and customer success stories regarding your products. Position your brand in a manner that is instantly noticeable and stands above the competitors.
Storytelling is a good content marketing strategy that helps to grab the attention of the visitor. Mention your interesting story in a fascinating blog post. An appealing story engages the audience as they get to know about the product. Emotionally connecting with the audience helps to capture their interest.
Blogging is one of tried and tested practice content marketing strategies for e-commerce applications. With, this easy strategy you can produce useful content that focuses only on problems and the target audience. Blogging will help to shape a positive experience with your audience and this can prove fruitful in the future.
Featuring guest blogs enables you to produce backlinks which eventually helps you to increase traffic and escalate your website’s ranking.
User-generated content gives your website a degree of reliability and authenticity. Sharing customers’ success stories is a valuable content strategy that attracts potential customers. Also, you can organize contests and motivate customers to share stories, pictures, or videos. It will allow you to gather a good amount of content that you can use to further promote your product or service.
Create visually attractive product guides as these are an amazing resource for e-commerce content marketing.
To ensure that your content ranks high on search engines employ two distinct features of Search engine optimization namely on-page and off-page optimization.
On-page SEO involves conducting thorough keyword research, optimizing your site speed, and focusing on creating content on your website that solves customer issues. Off-page SEO refers to content that is generated on other websites to help you secure brand awareness and drives traffic to your website for example through link building, affiliate marketing, and link building
Tap the skills of social media influencers
Influencers help in powering content marketing strategies for your ecommerce Application. They assist in varied ways to create publicity and implement a productive ecommerce content marketing campaign. Search good influencers, and collaborate, interact and build long-term relationships with them. Share your specific ideas and your content to execute a successful content marketing campaign. Also, connect with the influencer’s audience to magnify your reach and boost traffic.
Leverage the clout of social media platforms
Undoubtedly, social media is a significant and dominant tool that is employed to promote and distribute content. Use social media to recognize important aspects such as when is your target audience most active or on which social channels they engage the most.
By identifying these aspects you can plan and develop a comprehensive content marketing strategy for eCommerce applications. You can tweak and post content on different social media platforms accordingly.
Newsjack latest social trends
Take advantage of the latest trends on social media. In the world of hashtags, trends on social media change with every passing day. Take into account trending yet relevant hashtags and tweak your content. But, carefully pick up trends that will resonate with your target audience
Invent ideas to leverage your e-commerce business with those trends. For example, create a captivating YouTube video where customers can further engage on the active trends. “Harlem Shake” is an interesting example of newsjacking wherein varied brands come up with their unique content.
Make an efficient content calendar
Another powerful content marketing strategy for eCommerce is creating an updated and well-structured content calendar. It will enable you to align your content with your business aims. It will help you to plan ahead, and ensure that your content is posted consistently and on schedule.
An organised content calendar helps you to cover numerous topics linked with your marketing campaigns, and your customer’s needs. It is best to create your content calendar for few months in advance. The content calendar helps you stay focused and ensures that you are covering all the strategies and schemes mentioned in it .
Make your content in different formats
The best approach is to have an expansive content marketing strategy for your ecommerce Application.
Do not limit your content to just a single format. It is good to employ available resources to produce and post content in various forms such as videos, infographics, case studies, blogs, guides, whitepapers, etc
Also, content can be divided into different categories such as curated content, testimonials, product reviews memes, etc.
Repurpose your previous content
Repackage your content and share it frequently repeatedly on different channels.
Repurposing your content for distribution enables you to expand your reach and connect with new audiences. For example, if you produced an infographic a few days ago and you are currently, producing a video then try to make that infographic a part of your new video, or you can create a new video based on that infographic.
Focus on distributing your content
It is best to spend no more than 40% of your time creating engaging content but allocate 60% on promoting it to the right audience.
Distribute your content via different channels such as online forums bloggers, paid promotions, email lists, Q/A sites, influencers, and social media networks.
Tap Email marketing strategies
Email marketing is one of the resourceful strategies for content marketing for e-commerce applications. More than 7O% of the e-commerce marketers use email marketing to share content and garner the best returns on investment. Craft and automate promotional emails, welcome emails, along with event emails to expand the customer base.
A gamut of well-formulated and effective content marketing strategies enables the promotion of e-commerce business. They help to improve the visibility of your site on search engines and will help you better connect with the target audience.
Creative content marketing strategies for e-commerce help to keep the brand aligned with its target audience, avoid confusion, boost traffic, increase conversions and add value over time.
Expand My Business helps to create personalized and highly productive content marketing strategies that ensure a powerful domain authority in your niche and help to fulfil business goals.
We are Team EMB the voice behind this insightful blog.