From who wore what on the red carpet or at the Cannes Film Festival, today, all the information is literally at one’s fingertips. Whether it is to get fashion inspiration or to discover and buy products, people are turning to social media. A whopping 83% of Instagram users say they discover new products on the platform. That is how social media’s importance has grown in recent years. In this blog, you will learn about the benefits of social media marketing.
Social media marketing has become an integral component of every digital marketing plan. It broadly includes your company’s online profile on social media platforms and social media activities, such as posting, liking, commenting, and sharing.
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Benefits Of Social Media Marketing In The Fashion Industry
Social media platforms such as Instagram, Twitter, and Facebook are the most effective ways to contact new and highly targeted potential clients because over 50% of people worldwide use them. Brands need to be present where their consumers or potential customers congregate. And what better place than social platforms to do the same?
Continue reading to know why social media marketing must be on your list if you plan to boost your fashion business.
1. Cost-effective than mainstream marketing
Creating an account on any social media platform is free, making it the most pocket-friendly way of marketing. The only investment you’ll require to excel here is a social media marketing strategy full of valuable content. Later, you can run paid ads to strengthen your reach and grow your business, which is still budget-friendly, unlike traditional marketing campaigns.
Digital consumers spend over 2.5 hours daily on social media platforms, which is one of the reasons social media marketing is so successful. This means you can market your goods and services to your target audience for over two hours each day.
2. Increases your brand awareness
Imagine having an essential event and needing an outfit at the eleventh hour. Now, in this situation, would you take the risk of experimenting with a new brand, or would you shop from a name that is well-known in the market and have 5-star customer reviews? Most would go with the latter one!
Brand recognition is one of the most crucial objectives for every business because consumers only purchase from brands they are familiar with. Social media is helpful in this situation since it enables your brand to increase brand recognition across various platforms. Because of this, social media is now one of the most effective forms of digital marketing for raising a brand’s visibility and awareness.
For instance, Chanel, a luxury brand, used to be a familiar name only among a particular strata of society. But thanks to social media, with a combined audience of 89.1 million followers as of May 2022, today, it is recognized globally by almost all.
3. Brings more conversions
Good visibility can lead to good sales numbers. Since there is no limit to putting out content, you can make the most of pictures and videos.
Consider the example of Zara, which heavily relies on social media marketing and refrains from any billboards or TV commercials. Zara knows how to use product-focused content and effectively drive revenue out of it. With their presence across leading social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, Zara is consistent when it comes to putting out visual content that is engaging for its viewers.
In the fashion sector, social media is more than just a tool for brand promotion. In fact, customers can even buy your goods there. Social media-based e-commerce is known as social commerce.
4. Builds an engaging community
Unlike traditional and other marketing strategies, social media marketing is a two-way street. Every piece of content you share on social media, be it a blog post, a picture, a video, a status update, or even a comment, improves the likelihood that someone will respond and engage with it, which will ultimately drive more people to your website. Having an engaging community means they take half of your marketing trouble as they share your content in their circle, which is reshared further.
Whenever you launch any product, you already have a supportive community on social media platforms that will make the promotion and distribution among the right audience more successful. Being on social media means your followers and viewers will help you by showing support and increasing your reach, sometimes even making it viral!
5. Helps you in global reach
Unlike other marketing strategies like email marketing, where the size of the email list determines the effectiveness and reach of your campaign, social media marketing, on the other hand, has the potential to target your market globally.
You have the chance to attract new customers every time you publish a social media post. Your content will reach a wider audience as more people speak about it and share it. Social media is now the primary information source. Businesses take advantage of this by adapting their marketing plans to better leverage their social media presence online and target a global audience.
6. More interaction with customers
Humanising your brand and getting to know your customers up close can elevate your number of sales. This happens because you can view and assess your clients’ needs using social media platforms, comprehend what they are looking at, and discuss and discover their likes and dislikes. Customer engagement is essential for a successful online fashion business, and social media is the ideal way to learn about your consumers’ wants.
As a rule of thumb, always remember that customer satisfaction and sales number go hand in hand in any business. According to Forbes, it was noted that around 71% of consumers who received a prompt response from brands on social media when contacted happily recommended it to other people. This not only increased the customer base but also multiplied their sales. Therefore, seriously considering customers’ insights and feedback can boost your business.
7. Getting influencer support
When it comes to social media strategy, influencer marketing is undoubtedly one of the first tactics that spring to mind. Social media marketing allows you to collaborate with influencers or the ones who already dominate that platform and help you amplify your reach. These could be celebrities, industry experts, fashion bloggers, etc.
For example, the watches and accessories from Daniel Willington have never used conventional marketing techniques. Their primary focus has always been on an influencer marketing approach, where they connect with fashion influencers and let them do the talking and promote their products.
Likewise, Zara’s social media success is mainly due to customer endorsements from bloggers and influencers interested in fashion.
8. Increase in website traffic
Suppose you have your website and no social presence. In that case, your website traffic automatically gets limited to certain users as you will rely on specific keywords related to your website.
As social media reaches out to a big audience and attracts new clients, it allows you to boost incoming traffic. Social media increases the number of visitors to your website, but only compelling content can keep them there. Include a link to your website in all your social media profiles so people can easily visit it to learn more about you.
9. Adds to your credibility
Having an online presence on multiple channels adds to your credibility. Social media serves as social proof as your audience gets to see what others feel and think about your business.
To level up your trustworthiness game on social media, you can have official accounts verified, add customer testimonials, share your milestones and achievements, and try to be as transparent as possible in front of your viewers.
Credibility can make or break any business. According to a Hootsuite report, 7 in 10 internet users admitted that they now turn outside of search engines for information on goods and services to buy as the methods by which individuals find new brands and choose what to buy are changing. Hence, you need a strong social media marketing game to stay relevant.
Social media marketing can perhaps be your best place to be real and showcase who you are and what your business is, and you can leverage it to generate profit. Your social media platforms are an essential component of your sales funnel, and we at Expand My Business help you stay on top of your game.
Feel free to connect with us, and let us take care of your social media marketing and ensure that you don’t lag behind.