Here’s All You Need to Know About Google Ads

HomeDigital MarketingPerformance MarketingHere's All You Need to Know About Google Ads


Our life without Google is quite unimaginable and so is the importance of Google for business. With over 5 billion search queries and 259 million unique users, Google is definitely a great platform for the expansion and growth of business. Google ads are a popular medium which has helped businesses grow in recent years.

When you type a keyword on Google’s search bar, you’ll find that the top 3-4 links that appear on the Search Engine Results Page (SERP) are labelled “Ad” besides the link. These are essentially websites that have paid to rank on the SERP for that particular keyword. Essentially, Google offers paid online advertisements that can appear on Google’s SERP, and on other websites via Google’s display network.

Google ads as the name implies is posting ads on Google. The company pays Google to advertise themselves to the people, whenever related searches come up. For example, if you search for something related to buying new shoes, Google always comes up with online shopping sites that sell shoes. This is the basic idea behind Google ads.

How do Google Ads work?

Google ads, formerly known as Google Ad words, are the most popular pay per click platform that can be extensively used for marketing purposes. Wouldn’t it be great if the search results came up with easy solutions and details of where to buy, how to buy, what is the cost, what is the quality and more related searches? That is exactly what Google Ads does.

Google basically identifies the keywords in the searches and immediately looks for the list of partners that offer that product. Within a few milliseconds, Google comes up with the websites which in turn is helpful in attracting new customers.

It is one of the greatest ways through which marketers can increase their potential leads and also create brand awareness.

But how does Google prioritise the companies? Google ads works like an auction, that is you have to bid for your product by paying a certain amount to Google. The product with the maximum bidding cost ends up shown first.

Why are Google ads worth the hype?

1. Instant results

With Google, we consider people in counts of millions and not any hundreds or tens. Whenever an ad gets approved by Google, the reaction of the people to those ads can be observed instantly. The business is assured to get traffic within minutes of the ad set up. That is the power of Google. Google is the most trusted brand and we all blindly trust Google. So anything that is put up on Google is seen to be the most genuine thing ever because Google is straight forward. It shows the pros and cons.

2. Virtually unlimited leads

According to a survey, ever since the development of Google ads, business has grown at least by 69% because every internet user uses Google for their day to day searches and Google is taking advantage of these searches to grow its business. Based on every search, Google gets paid from other companies to market them. Thus, with so many users trusting Google, Google ads assure virtually unlimited leads.

3. Easy to track the growth

Google ads offer easy facilities to monitor the performance of your ads. In addition, it also suggests some changes that, when incorporated into, helps in the growth of your business. It is extremely easy to observe what exactly works for your business. We can also easily see the keyword search volume and ad quality score to know if the performance of that particular ad is satisfactory.

4. Offers several features

Google ads, as we would have observed, come not only in texts. We can observe images and other animations as well. Sometimes, the products are popped out to highlight. Even if we have used other shopping platforms to look for a product, we can always find it while browsing any article in Google. That is how popular an ad can be in Google. With attractive features, it is a bonus.

5. Targets engaged customers

One of the best features of Google ads is that, based on the keyword, the ad always appears first. For example, if you are searching, ‘what are the best gifts to present to your mom’, you will be immediately shown with products that you might like to present to your mom. That is, the users will be immediately attracted to buy that particular product since they were actively looking for it. A study revealed that over 75% of the products are sold solely through Google searches. That is the user clicks on the website immediately after a Google ad shows up.

Types of Google Ads

There are 5 different types of ad campaigns on Google. We have elaborated upon them below:-

1. Search campaign

These are the most common types of ads to be observed. They are mostly simple text ads that give the customer detailed information about the product they have been looking for immediately after they search for it in Google. For example, if a customer searches for a battery, he is immediately shown a particular battery company along with its website and other details. It could be any company but based on the popularity and the optimisation, that ad is prioritised first.

2. Display Campaign

These are the ads that appear randomly on all the websites. Though these can be annoying, they are extremely useful for the business as it helps in exponential growth as it helps in brand awareness. Sometimes, while reading an article, we might observe ads on either the top of the article or at the middle or at the end. Basically, Google ads can end up being anywhere and everywhere. The ads can be displayed in any of the Google products like YouTube, Chrome or even Gmail. With the help of a display campaign, Google ensures the product reaches over 90% of the users!

3. Shopping campaign

These are extremely useful types of ads if your business aims to sell products. This type allows you to add relevant images of your product, along with its specifications. According to psychology, human brains prefer images to texts. This feature is a boon as it directly makes your potential customer visit your website. For example, if the customer is looking out for simple grocery items, Google ads immediately shows the products from various sites like Amazon, Flipkart, Snapdeal, Paytm mall, etc. that is the classic example of online campaigns done by these companies to lure the people to buy its product.

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4. Video campaign

These are the YouTube ads that we watch, some of which can be skipped after 5 seconds and the rest had to be watched completely. Video ads can be used for products that thrive with details. For example, if a cosmetic company is marketing its products, it is best to post a video ad because people can have a completely clear view of the product looks. However irrespective of your niche of business, you can go for video ads if you have good creators who can make videos to uniquely present the product. This ad ensures that your business is upright in front of the people, who could turn into the business leads.

5. App campaign

These are the ads that can be used to promote a particular app, thereby aiding to increase the number of installs. For example, if we look for games in Playstore, we are first suggested with ‘candy crush saga’ because it is apparently the most popular game that is downloaded and played by 272 million users! By remaining on the top of the suggestion list, candy crush still remains the most common game. If a person with no knowledge of games searches ‘games’ on the playstore, he is most likely to download the game that pops up first.

To Conclude….

Google ads are definitely to be considered if you are looking to generate brand awareness or grow your business. With over millions of users turning up to Google every day, it is intelligent if you could use Google as a brand to generate more leads. The success of Google ads is well-known and a business could get over 10 times more leads as compared to the traditional marketing strategy.  The basic idea behind Google ad is to bid for your product and the product with the highest bid ends up showing first.

There are several types of ad that a business can put up on Google like text (search), video, shopping, app and display campaigns. For every click of your ad, Google actually pays real money! Doesn’t it sound like a win-win situation? Start making your ads on Google and see the real difference!


What are Google Ads and how do they work?

Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses to display their ads to users who are searching for specific keywords on Google or browsing websites that are part of the Google Display Network. Google Ads works on a pay-per-click (PPC) model, which means businesses only pay when someone clicks on their ad.

What are the benefits of using Google Ads in a digital marketing strategy?

Google Ads has many benefits for businesses, including increased brand visibility, higher website traffic, targeted advertising, and improved return on investment (ROI). Google Ads allows businesses to reach potential customers at the right time and place, and it provides valuable data and insights for optimising campaigns.

How can businesses create effective Google Ads campaigns?

To create effective Google Ads campaigns, businesses should conduct thorough keyword research, write compelling ad copy, target the right audience, and optimise their landing pages for conversions. They should also set clear goals and budgets, monitor their campaigns regularly, and make adjustments as needed.

How can businesses measure the success of their Google Ads campaigns?

Businesses can measure the success of their Google Ads campaigns using metrics such as click-through rate (CTR), conversion rate, cost per conversion, and ROI. They can use Google Ads’ reporting tools to track these metrics and make data-driven decisions about their campaigns. It is important to regularly evaluate and refine Google Ads campaigns to ensure maximum effectiveness and ROI.

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