15 Advantages of Using WordPress for Your Website in 2024

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Advantages of Using WordPress Website Builder for Your Informational Website


Key Takeaways

According to Statista, WordPress powers over 40% of all websites on the internet in 2024, solidifying its position as the leading content management system worldwide.

SEMrush data indicates that WordPress websites receive 3.5 times more traffic than those built on other platforms, highlighting its effectiveness in driving website visibility and engagement.

Gartner forecasts a continued growth in the adoption of WordPress among small and medium-sized businesses, with a projected increase of 15% in WordPress usage by 2025.

WordPress remains the dominant choice for website development, offering a wide range of features and flexibility to cater to diverse business needs.

As WordPress continues to evolve with updates and improvements, businesses can leverage its scalability and security features to maintain a competitive online presence in 2024 and beyond.

Building the best website possible is essential for success in your sector. Many platforms are available when designing and developing a new website, and WordPress is one of them. In the past, creating a website might have been difficult. Still, thanks to the emergence of open-source platforms like WordPress, content management systems (CMS) have transformed from complex programs into one of the digital platforms’ most crucial online management tools.

Digital content creation, modification, and management are now simple and hassle-free. In this blog, You will get to know more about the advantages of using WordPress website builder for your informational website.

Even for e-commerce, WordPress is utilised by both large and small businesses, which benefit from its customizability, responsiveness, and ease of use. Over the years, WordPress users have had multiple benefits. Therefore, it won’t be wrong to say that WordPress has many benefits, particularly if you intend to create your business website.

What is WordPress?

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WordPress has been around since 2003 and it is an open-source platform that enables website creation and management without extensive technical knowledge or proficiency. With customizable templates, themes, plugins and widgets available on WordPress.org, users have the power to tailor their websites according to individual needs.

WordPress is an open-source platform, free to use and supported by a large community of developers and users who contribute to its ongoing development. As such, users have access to various resources and support options like user forums and online tutorials. Furthermore, WordPress boasts an user-friendly interface which makes creating and managing websites much simpler for those using it.

WordPress is a secure and stable platform that offers website owners an up-to-date environment with the latest security measures, which is crucial in today’s digital landscape. In conclusion, WordPress is an established CMS offering users numerous customizable options as well as a dependable hosting environment for their sites.

Why WordPress over other platforms?

Why WordPress over other platforms-Advantages of Using WordPress

WordPress offers a vast selection of free website templates, making it the perfect choice for people without experience developing websites. Finding a theme that suits your company’s requirements is simple, all because of a wide selection of themes available on WordPress. Not only that, you can alter the colours and backgrounds of these themes, upload logos, and utilise many other features without writing any code. Adding plugins will also enable you to take advantage of contact forms, on-page SEO, analytics data, and other features.

Although these options are simple for novice web designers, they transform into incredibly effective tools when a professional web design team is developing your website. Once it is live, you can easily maintain your WordPress website by adding new content and images. Your WordPress website can be built by a digital marketing company. By doing this, you can maximise the functionality and design that custom website development enables while maintaining control over the content added to your website over time. Although these options are simple for new web designers, when your website is built by a skilled web design team, they transform into incredibly powerful tools. 

A digital marketing company can create your WordPress website, and once it is live, you can easily keep it up to date with various customisations offered on the platform itself.  Doing this allows you to maintain control over what gets added to your website over time while maximising the functionality and design that custom website development allows. Without further ado, let’s get into the benefits of using WordPress to create your informational website.

15 Advantages of Using WordPress Website Builder for Your Website

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1. It offers a simple to use ready interface

WordPress’s user-friendly interface is easy to use even for those with no technical knowledge. The interface is simple and intuitive, so you can focus on creating content instead of worrying about technical details. WordPress comes with a range of functionalities like a dashboard and visual editor which makes the process of creating web pages a matter of click.

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WordPress also lets you customise the look and functionality of your website. This can be done by using themes and plugins. Themes determine the look and feel of your website. Plugins provide additional functionality and features. WordPress’s theme customiser allows you to modify the design of your website without having to learn any programming.

2. Content management

WordPress allows website owners to create different types of content, such as blog posts, pages, and media files. WordPress also provides a built-in media library that makes it simple to manage media files such as videos and images. The library allows website owners to upload, organise, and modify media files from their WordPress dashboard.

With its help you can also organise your content using categories and tags. Categories group content together based on a specific topic or theme, while tags help describe individual pieces of content. This hence makes it easier for your visitors to navigate the website and find the content they’re looking for.

Furthermore, WordPress makes managing your website’s content easy, whether you are publishing blog posts, creating pages, or adding media files. Your content can be organised using tags and categories, which makes it easier for your visitors to navigate your website.

3. Community Support

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WordPress has a diverse user base which includes bloggers, non-governmental organisations, businesses, and others. The community support of the platform is one of the other reasons why it must be trusted for building your informational website.

The platform maintains a variety of ways for offering community support to its users. This includes online forums, online documentation, and personalised support. The platform also hosts WordCamps which is a community-organised event for the networking of developers and bloggers worldwide.

4. Ready to integrate social media

We live in a world where valuable content is disseminated all over the globe. Social media is now used to share brand stories and business-related content. Businesses thrive when they are seen, heard, and spoken of by people. One thing that sets this platform apart is that you won’t get left behind with WordPress.

One of the first platforms to test information sharing with other platforms was the WP engine. Many people do this today thanks to application programming interfaces (API). The interaction of various programs with one another is the simplest way to define the API concept.

To cite an example, the major social media platforms we use today and a majority of the third-party platforms have APIs. It goes without saying that business website benefits from this. With a few clicks, content from your website can be easily shared on social media to be seen by everyone. On the other hand, you can also create your business strategy based on the information from the various APIs around you and build an empire by tuning out the outside world’s noise.

5. It was created for SEO

It was created for SEO-Advantages of Using WordPress

It won’t be wrong to say that a magnificent website is useless if no one can reach it. With WordPress, you don’t need to worry about your website’s reach. WordPress offers excellent SEO. The content on WordPress websites is surprisingly easy to manage, index, and read by crawler programs.

SEO plugins like Yoast are beneficial if you want your website to rank higher and make organising content for you a breeze. There’s no need to persuade you to use this feature. You must understand the importance of optimising your website for search engine rankings.

6. Putting website security first

With growing technology, hackers are now more skilled than ever. Hence, website security is crucial when creating a new website. Again, WordPress is the of the safest platforms, which was designed with safety in mind. Not only that but enabling an SSL certificate for your website is very simple. 

It offers top-notch security features like password protection for folder contents. However, you should install every WordPress update as soon as it becomes available to ensure you are always protected from malware and other malicious attacks.

7. It is the most cost-effective option out there

WordPress is an affordable platform for building websites. It is open-source, free and easy to use. WordPress is free to use and there are no upfront fees or licensing fees. WordPress also offers a variety of low-cost and free plugins and themes that you can use to customize the look and functionality of your site. These themes and plugins are developed by developers around the globe and are constantly updated.

WordPress was designed to be simple to use even for people with limited technical knowledge. You don’t have to hire a web designer to create or manage your website. This can help you save a lot of money in the long-term. WordPress’s content management tools make it simple to manage and create content for your website. This can help you save time and money over the long-term.

WordPress is an affordable platform that allows you to build websites. It offers a variety of benefits and features at no or low costs. WordPress is customizable to suit your needs, regardless of whether you are a blogger or a small business owner.

8. Easily scalable websites as your business expands

Easily scalable websites as your business expands

Having a flexible website that can change according to your needs is crucial because your business will inevitably expand and change over time. WordPress offers just what is required to guarantee that your website keeps up with your company’s evolving needs. You can update your logo, colour scheme, and overall brand messaging by changing the design components on your WordPress theme. Adding blog posts and pages that catch the audience’s eye is also very simple.

Thanks to the numerous plugins, you can also give your website new functionality. Do you want to build a more robust online community? A membership section for your website is simple to add. Looking to add more interactive elements, like regular tests? Additionally, some plugins support this. Do you currently have an online store where you sell your goods? E-commerce functionality is simple to add, allowing customers to place orders from your website.

It’s also simple to edit your website’s navigational layout. You can modify your navigation to support changes to your services if you start providing a new good or service. Whatever changes in your needs may arise, WordPress is designed to expand along with your company.

9. Geared toward speed

Time is precious not only for you but for the customers accessing your website, and slow websites serve no purpose. WordPress is aware of this. Hence, it has features and components to speed up your website. You could, for instance, install a light theme to make your code more efficient. 

You could include a plugin to make your image files smaller and utilise options for advanced caching, Gzip compression, and CSS and JS minification. Leveraging tools like these will significantly affect how quickly a website’s page loads. Ultimately, this will decrease bounce rates, enhance the user experience, and boost conversions on your WordPress website.

10. WordPress provides you with a variety of plugins

One of WordPress’s key benefits is the availability of more than 45,000 plugins. There is a plugin for almost every purpose, whether you want to run an analysis or improve your SEO. Using plugins is one of the quickest ways to create a one-of-a-kind website that offers users the modern features they have come to expect. Additionally, the plugins significantly improve the functionality of your website by enhancing its security, speeding up its operation, or even integrating social media features.

Additionally, numerous plugins like Google Analytics can help you manage your website. Such plugins precisely track user behaviour when they access your website. As a result, it is an essential tool for monitoring and improving the usability and traffic to the site.

WordPress e-commerce plugins are the best for online store owners looking for strategies to expand their operations and market their goods. By removing obstacles, these plugins will assist you in building an online storefront quickly, tracking orders, receiving purchase notifications, and supplementing comprehensive inventory management.

11. It offers mobile responsiveness

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WordPress is an excellent choice to ensure your website’s mobile responsiveness. WordPress offers a variety of mobile-optimised themes and customisation options as well as plugins and accessibility features. This allows you to create a website that is responsive and looks great on any device. 

You can also use plugins to improve your website’s mobile responsiveness, such as ones that optimise images for mobile devices and speed up page loads. WordPress was designed to make it accessible for people with disabilities.

This makes it simple for anyone to use and navigate your website. WordPress, with its wide range of mobile-responsive options and customisation options, is an excellent choice to ensure that your website looks great on any device.

12. WordPress is a good choice from the scalability point of view

WordPress is awesome for building a website that can grow as your needs grow. Scalability is super important because it means your site can handle more visitors and content without slowing down or getting glitchy. Here’s why WordPress rocks at scaling:

First off, WordPress was made to be flexible and adaptable. It can handle any kind of website, whether it’s a simple blog or a big online store. And it comes with lots of tools, like caching plugins to speed things up and database optimization plugins to keep everything running smoothly.

Plus, WordPress gives you tons of ways to customize your site as it grows. You can easily add new features and functionality, like widgets and plugins, without having to start from scratch. So as your site evolves, WordPress can evolve right along with it.

And the best part? There’s a huge community of developers and users constantly creating new themes and plugins for WordPress. So whenever you need something new for your site, chances are there’s already a tool out there to help you.

All in all, WordPress is a top pick for scalability. Its flexible design, customization options, and active community make it perfect for building a site that can handle more traffic, content, or cool features as it grows.

13. WordPress helps you develop your website fast

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WordPress allows developers to quickly set up a website and get going in just minutes. It is a great choice for small businesses that need their website up quickly.

WordPress has a large library of themes and plugins that you can easily customise to suit your needs. Developers don’t need to create new code and can save time using existing code.

WordPress thus allows for easy customisation and content updation. Developers can add new features to existing sites or modify them using plugins and custom code.

WordPress also makes it possible for developers to easily find resources and support in PHP and MySQL. Developers can also easily collaborate on projects because of this accessibility.

14. Ready-to-go features for your e-commerce website

WordPress is a fantastic choice for creating your online store. It lets you customize your site just the way you want and gives you lots of flexibility. One of the best tools for online shops is WooCommerce, a super popular plugin for e-commerce.

With WooCommerce and WordPress, you can easily set up and manage your online store. You can add products, set up payment methods, and handle orders hassle-free.

Another cool thing about WordPress is that it’s great for SEO (Search Engine Optimization). This means search engines like Google can understand and rank your site better, so more people can find it online.

WordPress also offers tons of options to make your site look and work exactly how you want. There are thousands of themes and plugins to choose from, letting you personalize your site to match your brand perfectly.

And don’t worry about security—WordPress is super safe. It gets regular updates and fixes to keep hackers away. Plus, you can add extra security features using plugins to make your site even more secure.

15. WordPress helps you keep the track of your website performance

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WordPress comes with handy tools called plugins like Jetpack Stats and MonsterInsights. These plugins are easy to add to your website and give you lots of info about your site visitors, what they do on your site, and how well it’s doing. They also let you customize the reports and dashboards to see the data you care about.

With WordPress, you can keep an eye on your website’s performance and safety using plugins like WP Optimize and Sucuri. These tools help protect your site from harmful software and make sure it runs smoothly and fast.

WordPress is like a one-stop shop for website owners. It gives you everything you need to manage your site, including security tools, analytics, and ways to make it faster. You can use these tools to check how your site is doing and figure out how to make it even better.


We can say that WordPress is a great and easy-to-use platform that lets you make an awesome website with its cool features. So, there’s no need to doubt that WordPress can work really well. But, after learning about its pros and cons, you have to think about whether you have what it takes to deal with its downsides, like time, money, skills, and know-how. If you do, then WordPress is probably the best choice for you.

Get in touch with us at EMB to learn more.


Is WordPress suitable for e-commerce websites?

Yes, WordPress offers various e-commerce plugins like WooCommerce, providing robust solutions for creating and managing online stores effectively.

Can WordPress websites be optimized for search engines?

Absolutely, WordPress allows for easy integration of SEO plugins like Yoast SEO, enabling users to optimize content, meta tags, and other elements for better search engine visibility.

Are WordPress websites secure?

WordPress prioritizes security with regular updates and patches. Additionally, users can enhance security further by utilizing security plugins and implementing best practices like strong passwords and regular backups.

How user-friendly is WordPress for beginners?

WordPress features an intuitive interface and a wealth of online resources, making it accessible for beginners to create and manage their websites without extensive technical knowledge.

Can WordPress accommodate high levels of website traffic?

Yes, WordPress websites can handle significant traffic loads with proper hosting and optimization. Utilizing caching plugins and content delivery networks (CDNs) can further enhance website performance under heavy traffic.

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