5 Biggest B2C Mistakes To Avoid Now!

Is there a downward trend in your business’s growth?

Are you and your team putting in all your efforts into your endeavour but still not getting the fortunes you expected?

And are you unable to understand WHY that might be happening?

Well, the solution to your problems lies in first understanding the ‘WHY’ of things! Because understanding that can help you get an idea about some mistakes you might be unknowingly making.

Once you know your areas of error, you next need to rectify those to ensure that your business can flourish and you can beat your competitors to get the best results.

This article talks about the biggest B2C mistakes that you might be committing that you need to rectify now and avoid to ensure that your business not only maintains a stable position in the ecommerce market, but also to ensure that your business has a positive performance trend at all times!

5 Biggest B2C Mistakes To Avoid

Digital Commerce 360 conducted a survey on customer behaviour, which revealed that about 61% of shoppers do not compare shops if they have reached a product of their choice and liking. However, even the smallest of activities of your business that seem to have no ideal relevance and might not seem important initially can have a huge impact on your performance in the long run.

It is therefore important to take caution at each step and also ensure that you do not avoid things simply because they seem unimportant at the moment. Given below are 5 huge mistakes that you need to recognise and rectify now:-

1.    Low or No Investments on Security

One of the biggest errors that you can commit is not investing properly in securing your business. There is enough evidence and proof of the ways in which fraudsters can attack your business and do plenty of damage. Some extremely common frauds are phishing scams, corrupted links, and financial frauds to name a few.  Magneto has revealed that there are about 32.4% of all security attacks on ecommerce, ranking it second on the most attacked industries list after banks.

Frauds are especially common in the digital space and not having a robust security system is just an invitation for several cyber attacks targeted towards your business. The bare minimum you must do to protect your ecommerce platform is to get antivirus software to secure the transactional information and to have an SSL certificate to protect the payments in your business. Protecting the data of the users is also important and you can do this by implying HTTPS in your system.

2. Pricing Products Without Essential Research

Pricing products without research is a major issue. First, research helps you understand your product’s value to customers. Relying solely on competitors’ prices might seem beneficial. However, a broader view is crucial. It could prevent financial losses and customer loss. A study by Prisync found that 86% of buyers consider comparing prices essential before making a purchase.

Therefore, simply studying your competitors is not enough. You need to study how to make your product and how it performs. You need to look at the factors that influence it. Good research can help you avoid pricing the product too low and losing money. Your production costs may be high. It can also help you avoid pricing it too high. Customers may not be willing to pay.

3.    Undefined Target Audience

To sell well and maintain steady income, you need the right customer base. An unclear target audience is like selling clothes to someone who needs shoes. Even if the clothes are top quality and the price is great, that customer won’t buy them. Why? Because the clothes don’t meet their needs.

First, define your audience clearly. Then, market only to them. Ask, “How does my product help them?” Understand their interests, demographics, and buying influences. Also, learn their preferred platforms. This detail allows you to personalize marketing. It helps you sell to the right customers effectively.

4.    Providing little to no customer support and contact information

Selling products and services isn’t just about presentation. Customers consider more. They look at return policies, delivery time, extra fees, reviews, and contact options. Investing in customer experience pays off. For instance, companies making $1 billion annually can earn $700 million more over three years.

Customers seek answers about products, services, or shipping. Even if you’ve shared details, they might still have questions. Not offering support or contact info can deter them. It might make them feel uncared for or unimportant.

5.    Limited Payment Options

Now this may not exactly classify as a mistake on your part, but having limited payment options is a huge reason for you to miss out on potential customers and incur losses. This may act as a barrier for your customers, leaving a negative impact of your business on their minds. The customers want to buy the product with ease and as per their convenience. Statistical reports by Datanyze have revealed that the most preferred payment gateway globally is PayPal (60.18%).

Furthermore, reports by WorldPay have concluded that Debit Card payment accounts for the majority – 30% of online payments. You therefore cannot expect them to go out of their way and open a separate account or entirely change their ways of payments for a purchase from your business. Chances are that they will abandon the purchase right away. In order to ensure that you give all possible payment options to your customers, you must have a CMS in your online store to support multiple payment options if you don’t have it already.

Conclusion

Avoiding five common B2C mistakes can boost performance and customer satisfaction. How? First, invest in strong security. Then, research product pricing. Also, identify your target audience. Provide good customer support and contact info. Offer various payment options. These steps reduce risks and support growth. Small errors can hurt your business. So, focusing on these areas improves your chances of long-term success and competitiveness.

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Team EMB

Our team of expert writers is committed to bringing insights on topics ranging in the fields of technology, marketing, and business. With a wide-reaching range of services on our platform, we help businesses achieve digital transformation end-to-end.