On-page SEO, also known as on-site SEO, refers to the techniques and strategies used to optimize individual web pages in order to rank higher and earn more relevant traffic in search engine results. This includes optimizing elements, such as title tags, meta descriptions, header tags, images, URLs, and internal and external links. On-page SEO strategies include leveraging structured data and improving the website’s structure, content, and mobile friendliness. The goal of an on-page SEO is to make it easy for both search engines and users to understand the content and structure of the website and to ensure that the website is easily crawlable and accessible to search engines.
Why is On-page SEO important?
On-page SEO (also known as on-site optimization) is crucial because it allows search engines to index and understands your website content. On-page SEO, also known as on-page optimization, can increase search engine visibility and organic traffic to your website, as well as improve user engagement and experience. Here are some reasons that on-page SEO matters:
- Search engines can understand your content. On-page SEO is optimizing the structure and HTML tags of your website to make search engines understand it and determine what keywords it should rank.
- Search engine visibility can be increased: Optimizing your website for keywords can improve your website’s ranking in search engine results in pages. This can result in more organic traffic.
- Enhances user engagement and user experience: On-page optimization refers to optimizing your website’s structure and navigation to make it easy to use and user-friendly. This can improve user engagement and user experience. It can also lead to increased user retention and higher conversion rates.
- Target specific audiences by optimizing your website for certain keywords. This allows you to target specific audiences that are looking for information about those keywords.
On-page SEO can be summarized as it allows search engines to understand and index your site’s content efficiently. This can result in higher search engine visibility, greater organic traffic, improved user engagement, and better targeting of specific audiences.
With the constantly evolving search engine algorithms and the increase in competition, it’s essential to stay on top of the latest on-page SEO strategies to ensure your website stays visible in the search engine results.
15 best on-page SEO strategies to adopt in 2023:
1. Optimise your title tags and meta descriptions:
Optimising your title tags and meta descriptions is an important aspect of on-page SEO. Title tags and meta descriptions are two of the most important on-page SEO elements as they help search engines understand the context of your page and increase the chances of it appearing in relevant search results.
By making sure your title tags are unique, accurately describe the content on the page, and include relevant keywords. Keep them short and sweet, ideally around 60 characters or less. Meta descriptions provide a summary of the content on the page. Use clear and compelling language that entices users to click on your link. Keep them around 155 characters or less and include keywords that are relevant to the content of the page using structured data, also known as schema markup, this can help search engines understand the meaning of your content.
This can help your website appear in rich snippets, which can increase click-through rates. There are a variety of tools available that can help you check your title tags and meta descriptions for optimisation and for any errors.
Title tags and meta descriptions are two of the most important on-page SEO elements. Title tags tell search engines what your page is about, while meta descriptions provide a summary of the content on the page. Make sure your title tags and meta descriptions are unique, and descriptive, and include relevant keywords.
2. Use header tags correctly:
Use H1 tags for the main title of the page: The H1 tag is used to indicate the main title or headline of a webpage. Use it to describe the main topic or purpose of the page. Only use one H1 tag per page, as it indicates the main topic of the page. Using multiple H1 tags can confuse search engines and dilute the importance of the main topic.
Use H2 and H3 tags to break up the content into sections and sub-sections. This makes it easier for both search engines and users to understand the structure and content of the page. Use relevant keywords in the H1, H2, and H3 tags to help search engines understand the context of the page. Use header tags in a logical and hierarchical order by using header tags in a logical and hierarchical order, such as H1, H2, H3, etc.
This helps search engines understand the structure and importance of the content. Avoid using too many header tags on a page as it can make the page appear cluttered and hard to read.
3. Optimise your images:
Optimising images is an important aspect of on-page SEO, as it can help improve page load times and make it easier for search engines to understand the context of the images on your website. Compressing images can reduce their file size, which can improve page load times. Use tools such as TinyPNG or Compressor.io to compress images. Use descriptive, keyword-rich file names for your images.
For example, “red-flowers.jpg” is better than “IMG00023.jpg”.\Alt tags are used to describe the image and provide context for search engines. Use descriptive, keyword-rich alt tags for your images. The three most common image file types are JPEG, PNG, and GIF. JPEG is best for photographs, PNG is best for graphics with transparent backgrounds, and GIF is best for animations. Make sure your images are optimised for different screen sizes and resolutions by using responsive images.
This will help improve the user experience on mobile devices. A Content Delivery Network (CDN) can help distribute your images across multiple servers, which can improve page load times and make your website more scalable.
4. Optimise your URLs:
URL optimiSation is an important part of on-page SEO. It can make a huge difference to your website’s search engine visibility as well as overall performance.
URL (Uniform Resource Locator), which is the address of a page on your website, serves as a signal to search engines about its content.
Here are some reasons URL optimization is crucial for on-page SEO.
Search engines can understand the structure and content:
A URL’s content can give search engines useful information about the page’s content. Search engines will be able to better understand the content of a URL and increase its visibility in search results by including relevant keywords.
User experience is improved:
A well-structured, descriptive URL can improve user experience. It gives users a clear idea about what they can expect on the page. This will help search engines understand the importance of click-through rates as well as bounce rates.
Link building is easier:
Optimised URLs are more likely to be shared and linked by other websites. This can improve page visibility and authority in search engines. You can make it easier to allow other websites to link directly to your content by using descriptive URLs that are user-friendly.
Avoid duplicate content issues:
This will prevent search engines from penalising you for duplicate content. This can negatively impact your search engine rankings.
Some best practices for URL optimisation include:
- URLs should be concise and clear: URLs should not exceed 2-5 words.
- Separate words with hyphens: Hyphens are a better way to distinguish words from URLs than underscores and spaces.
- Use relevant keywords. Include relevant keywords in your URL. However, don’t overuse keywords. This can make it look spammy.
- Avoid special characters and numbers: URLs that contain special characters or numbers can be difficult to remember and read. They can also be considered spammy.
URL optimisation is an important part of on-page SEO. It can improve your website’s visibility, user experience, and performance in search engine results.
Use short, descriptive, and keyword-rich URLs. Avoid using special characters, numbers, and unnecessary words in your URLs.
5. Use internal linking:
Use descriptive and keyword-rich anchor text for internal links. This helps search engines understand the context of the link and the content of the linked page. Link to relevant pages within your website, that are related to the content on the page where the link is placed. Use a logical and hierarchical linking structure, linking from the most general pages to the most specific pages.
A sitemap is a file that lists all the pages on your website. It helps search engines understand the structure of your website and find new content more easily. Breadcrumb navigation is a type of internal linking that shows the user’s location on the website and allows them to easily navigate back to previous sections of the website.
Internal linking in blog posts can help search engines understand the context and relevance of the post, and it can also help users find more relevant content on your website.
6. Use external linking:
External linking, also known as outbound linking, is the process of linking one website to another website. It’s an important aspect of on-page SEO, as it helps search engines understand the context and relevance of a website’s content and can also improve the website’s credibility and authority.
By using a mix of nofollow and dofollow links, a dofollow link is a link that passes link equity (also known as link juice) to the linked website, while a nofollow link does not. Use a mix of nofollow and dofollow links to create a natural linking profile.
7. Optimise for mobile:
With more and more people using mobile devices to access the internet, it’s essential to have a mobile-optimized website. Mobile optimisation is important because mobile devices account for more than half of all web traffic.
For this reason, search engines place greater emphasis on mobile-friendly websites in their search results. Poor mobile optimisation can lead to poor user experience, high bounce rates, and lower rankings in search results.
Use a responsive design, compressing images, and minifying code to improve page load times on mobile devices.
Furthermore, the following are the reasons to ensure that your website is mobile-friendly:
User experience is improved:
Mobile-friendly websites load quickly, are easy for users to navigate, and offer a seamless user experience. These factors are important for search engines when ranking websites.
Google indicates that mobile-friendliness plays a major role in search engine rankings. Websites not optimized for mobile devices could be given a lower ranking in search results. This can have an impact on traffic and visibility.
Page load speed becomes faster:
Search engines look at mobile-optimised sites when ranking websites. A faster load time can increase user engagement and conversions.
Enhanced social media sharing:
Social media sharing is a majority done via mobile devices due to the widespread use of mobile devices. Mobile-optimised websites may not be shared as often by users, which could impact your social media visibility and your referral traffic.
8. Use structured data:
Structured data is a standard format of data that provides information about a website in a way search engines can understand better. Structured data is often implemented with schema.org markup and can add context and meaning to web pages.
Structured data can make a big difference in on-page SEO. Search engines use structured data to better understand a site’s content and context and show richer and more informative snippets when searching for information.
The following are some of the major ways in which you can make effective use of structured data to help your SEO needs:
Search engines can see structured data better:
Structured information helps search engines understand the content of a website and can increase its visibility in search results for relevant queries.
Rich snippets –
Structured data is useful for search engines to provide more information that can be used to create more informative and engaging search result snippets. This includes images, ratings, and reviews.
Increased click-through rates:
Rich keywords can make a website stand out in search results. This can lead to more traffic and clicks to the site.
Mobile experience optimised for smartphones:
Structured data helps to optimize web pages for mobile devices by making them more concise and easy to understand, which can be absorbed quickly on a smaller screen.
Implementing structured data on a website can provide significant benefits to on-page SEO. It can improve search engine visibility, click-through rates, and user engagement.
9. Use social media:
Social media can help increase brand awareness and drive more traffic to your website.
Social media improves a website’s search engine optimisation by increasing visibility, generating backlinks, and building social signals.
Make sure to include social media sharing buttons on your website and create high-quality, shareable content. Furthermore, the following are the ways in which you can improve the SEO of your website using social media:
With millions of users on social media platforms such as Instagram, Twitter, and Facebook, they are a powerful way to promote content and attract traffic to your website. Social media sharing links to your website can increase its visibility and help drive organic traffic.
Social signals such as likes, shares, and comments can indicate to search engines a website’s popularity and relevance. This can improve a website’s search engine visibility and rankings, especially for branded search terms.
You can use social media to build backlinks. These are links that point to other websites. You can build authority and attract links by sharing your content on social media.
Social media can be used to help build a brand’s authority and reputation, which can then improve search engine rankings. A brand can be a leader in its industry and improve its online visibility by creating quality content and engaging with fans on social media.
10. Use analytics:
Use tools such as Google Analytics to track your website’s performance. This will help you understand your audience, track your progress, and make informed decisions about your on-page SEO strategy.
Analytics is an essential tool for optimising on-page SEO. It helps you understand how visitors interact with your site, which content is performing well, and where there is room to improve.
Here are some key benefits of using analytics for on-page SEO.
- Analytical tools can help you determine which pages are receiving the most engagement and traffic. This information will help you to understand your audience’s preferences and optimize pages for similar performance.
- Analyse user behaviour: Analytics provides insight into how users interact with your website. This includes which pages they visit, how long they stay on each page, as well as where they left off. These data can be used to identify areas that need improvements such as improving page content and navigation.
- Analytical can help you monitor keyword performance and show you which keywords drive traffic to your site. This information will help you optimize content for higher rankings for keywords and to identify new targets.
- Analytical tools can be used to track the effects of SEO changes. You can compare data before and after you make changes to see the impact on traffic, engagement, rankings, and other metrics.
Analytics for on-page optimisation is crucial for understanding the performance of your website and identifying areas for improvement. This allows you to make a data-driven decision and optimise your website for search engines and users.
11. Use a content management system (CMS):
Using a CMS such as WordPress or Joomla can make it easier to optimize your website for on-page SEO. These systems include built-in features such as the ability to optimize title tags and meta descriptions, and to add alt tags to images.
The following are the reasons to why having a content management system in place is important for your on-page SEO activities:
Easy Content Creation and Publishing:
A CMS makes it easy to create and publish content, which is crucial for SEO. Search engines love fresh, relevant content. A CMS allows you to create and publish content quickly to your website without any coding skills.
A CMS can allow you to create SEO-friendly URLs. This can greatly improve your on-page SEO. Search engines love URLs that are concise, descriptive and related to the content of the page. You can make URLs more SEO-friendly by using a CMS.
Title Tags and Meta Descriptions :
A CMS lets you easily modify the meta descriptions and title tags for every page of your website. This is crucial for SEO on-page because meta descriptions and title tags provide search engines with important information about the page’s content. A CMS can help you ensure that your meta descriptions and title tags are optimized for search engines.
A CMS makes it easy to add internal links to your content. This is an important SEO factor. Search engines can use internal linking to help them understand your website structure and relationships. A CMS will make it easier to manage your internal links.
A CMS will help you optimize images for SEO. This is crucial because images can have a huge impact on your website’s user experience. A CMS allows you to easily add alt tags to your images and optimize their size, which can improve your website’s SEO.
12. Use a sitemap:
A sitemap is a file that lists all the pages on your website. It helps search engines understand the structure of your website and find new content more easily.
They are often submitted to search engines in order to help them understand your site’s structure. Below mentioned are a few of the many reasons that a sitemap is essential for SEO on-page activities:
Search Engine Crawling:
Sitemaps make it easier for search engines to find pages on your website. Sitemaps allow search engines to see the structure of your website and can be used to help them index it more efficiently. This will help you rank higher in search engine result pages (SERPs).
This way, the search engines can find new pages and index them. This will then help you to get rankings on SERP faster and drive traffic to your website.
A sitemap can help you identify broken links on your website. You can quickly find and fix any problem if a page in your sitemap returns a “404 error”. This will improve your website’s user experience and help you avoid search engines penalizing you for having broken links.
13. Use a robots.txt file:
A robots.txt file is a text file that tells search engines which pages or sections of your website.
The robots.txt file is responsible for providing important information to the web crawlers regarding which pages are to be crawled and then indexed. This has an impact on the SEO in the following ways:
- By blocking web crawlers from crawling pages containing duplicate content, you can avoid possible penalties for multiple pages with the exact same content.
- This can help conserve the crawl budget. By telling search engine bots to not crawl low-value pages like archives or login pages you can ensure they index and rank your most important pages.
- By blocking web crawlers from crawling large files or scripts, you can reduce the size of the crawler and improve your website speed.
- You can stop search engine robots from crawling pages containing sensitive information, such as admin pages or private user data. This will prevent the information from being indexed by search engines and possibly exposed to the public.
14. Optimise your website’s loading speed:
Website speed is an important aspect of on-page SEO activities. It can impact user experience, search engine rankings, and crawling and indexing.
Visitors expect websites to load quickly. If it takes too long, they will leave the site. A high bounce rate can have a negative impact on your SEO.
Search Engine Rankings:
Website Speed is a well-known ranking factor for search engines. Google stated that website speed is an important factor in their algorithm. This can have an impact on search rankings. Slow websites can lead to lower search engine rankings which can negatively impact your organic traffic.
Indexing and crawling:
Search engine robots crawl websites and index them quickly. Website speed can also impact their ability to do this. Slow websites can make it take search engine bots longer to crawl and index them. This can affect how fast your content is indexed, and may also lead to incomplete indexing.
Website speed plays a major role in mobile optimisation. Mobile users expect websites to load quickly on slower networks. It can impact user experience and result in lower search engine rankings if your website loads slowly on mobile devices.
Website speed is an important SEO ranking factor and that is why your competitors might be investing on it. Your website may rank lower in search engines and receive less organic traffic if it is slower than your competition.
You can optimise your website speed by compressing images, minifying code, using a content delivery system (CDN), and optimizing your hosting. All this will improve your website experience and improve the load speed of your website.
15. Test and optimise:
Test different versions of your on-page elements and see which ones perform better in terms of click-through rates and conversion rates. By analysing this data, you can make informed decisions.
In conclusion, on-page SEO is an essential aspect of improving your website’s visibility and ranking in search engine results. By following the on-page optimisation techniques for optimising title tags, meta descriptions, header tags, images, URLs, internal linking, and external linking, you can ensure that your website is easily crawlable and accessible to search engines.
Additionally, using structured data, optimising for mobile, and analysing website performance through analytics tools can also help improve your on-page SEO. Regularly updating and testing your strategies can also help you stay up to date with the latest SEO trends and best practices. Following these strategies will help boost your website’s visibility and drive more relevant traffic to your website.