10 Reasons Why Local SEO is Important for Your Small Business

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Key Takeaways

Google’s Search Generative Experience (SGE) will likely make it harder for businesses to get organic clicks, leading to a necessity for businesses to adapt by utilizing more specific, long-tail keywords and enhancing the quality of content to maintain visibility​.

The evolving search habits indicate a shift towards using social media platforms like TikTok, YouTube Shorts, and Pinterest for information discovery, which underscores the importance for local businesses to diversify their SEO strategies to these platforms to effectively engage with their audience​.

Local SEO in 2024 will be heavily influenced by an understanding of SERPs individuality and the importance of aligning marketing strategies with actual searcher behaviors and local conditions. Businesses are encouraged to closely monitor their specific SERP environment to tailor their local SEO efforts more effectively​.

The integration of new Google features necessitates a shift in local SEO strategies towards higher quality and more specifically targeted content.

Social media platforms are becoming increasingly relevant for search and discovery, making them critical components of comprehensive local SEO strategies.

The success of local SEO will increasingly depend on a business’s ability to understand and adapt to the unique characteristics of their local search environment.

Local SEO affects your business in ways you cannot even imagine. It will recommend your small business in Google’s search engine results pages (SERP) to potential local customers and actively work for your business when you are not working. Local SEO is a blessing for your small business.

Usually, a store has a physical location. It serves a geographic area or a few regular customers. But imagine how much this small business could grow. It would happen if it shows up on the SERP when a person searches for their product or services. Crazy, right? But, this is achievable with the help of local SEO. 

There is a 90% chance that when someone looks for a product or service your business offers. Google will show your business. This will happen if your local SEO is good. Here are a few examples of how people search locally. They might look for “Restaurants near me” or “the Best lawyer in the city” or “Doctors near me.” 

If you want your business to make a place for itself in the SERPs, you need to get its local SEO performed adequately. Business owners need to understand its importance. They should not lose out on many potential customers. 

What is Local SEO?

What is Local SEO

In short, local search engine optimization means improving your business online. It’s so that local consumers searching for a product or service would find you in Google. It increases the chances of your business being seen when someone searches for terms related to your business.

Doing local SEO will give your business more visibility and local traffic. This will lead to higher conversion rates. 

It generally works best for those businesses that serve a particular geographic location. 

If you think your business cannot do that great just because it is restricted to a specific geographical location, you need to think again! Local SEO will be a game changer for your small business as it increases visibility and is the best way to get more customers. 

Google provides the best results for location-based searches. This is based on three criteria: Relevance, Distance, and Prominence.

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10 Reasons Why Local SEO is Important for Your Small Business

More traffic, More conversion rates

If you get local SEO for your small business, more people will find you online. This will bring you more traffic and raise conversion rates. It is in this way that local SEO proves to be beneficial for your small business. 

Get found by your potential customers

You can only expect every potential customer of yours to reach your small business if it has a solid online presence. And the only way to have a robust online presence is by ensuring that you have local SEO done for your small business. 

Let’s say a customer wants your products or services. But, your online presence isn’t strong enough, or you haven’t done local SEO for your business. There are high chances of that potential customer missing out on your business and moving on to another company that shows up in Google’s listings.

Beat your competitors

We are all aware of the competition online; this could also be a primary factor in getting local SEO done for your small business. Many businesses sell the same thing as yours. But, for customers to buy from you, your small business needs to show up on Google SERP. There’s cut-throat competition out there, which is why your business needs to appear on Google listings.

Tap into the hidden potential of SEO

Local SEO performed correctly has the potential to bring customers into your shop. Not many businesses know about local SEO’s potential and don’t get it done.

If you are a small business, you need strong local SEO. Otherwise, it won’t take much for other businesses to make yours look nonexistent. If your small business is SEO-optimised, it has a higher chance of bringing in more customers.

Better visibility of your small business.

A robust online presence will be a blessing for your small business. Appearing on Google SERP will make more people know about your small business. It will create more awareness about your products and services. 

People want to support small businesses now more than ever

People are much more aware about supporting small businesses now. This is especially true after the Covid outbreak. They want to buy more from such businesses and help them expand their name in the market. This could help your business. This is the moment your business can take complete advantage of everyone who wants to support small businesses now more than ever. 

It is within your budget

Local SEO will fit the marketing budget of your small business very easily. There are other ways of advertising and marketing your small business, but they are a little expensive. Therefore, investing in local SEO is probably the best; it won’t get heavy on your pocket, either. 

Investing in local SEO will give you long-term results, and it will be the best decision ever taken for your business.

Your business shows up on Google’s SERP

When people search for something online, chances are that if they don’t find your small business on the first page, they won’t buy from you. They would instead go for another business that appeared on the first page and sold what they wanted. Businesses on the first page invested in local SEO and optimized their website. This way, their potential customers could find them. And local SEO makes your business show on the first page possible too. Google My Business is the best way to do local SEO.

Show up in Google’s three-pack

Google’s three-pack shows you the first three results when you search for a local business. It shows the top three results for that local business. If your small business shows up in this three-pack, it will get you a lot of customers. 

Businesses displayed in three packs have a higher chance of grabbing the attention of potential customers. 

Make a name for your business in the market

Local SEO is also great for letting more people know about your small business. Once your business is on Google’s listings, it has a website. It has all information related to your small business, like an address, contact number, and a few pictures of your shop. It makes people believe your business is real. Everyone wants to buy from real and trustworthy businesses.

Boosts Website Traffic

By improving search engine rankings for localised searches, local SEO can drive more visitors to a business’ website. This could lead to more sales and revenue. It will also create chances for customer engagement and interaction.

Enhancing Customer Experience

Local SEO aims to give correct and current information about a business. This includes its hours, contact details, and customer reviews. Doing this helps businesses. It makes the customer experience better by making it easier for potential customers to find key details.

Enhance Online Reviews

Local SEO can help businesses get more online reviews from happy customers. The reviews will boost their reputation and attract new clients. Positive remarks also boost search engine rankings, increasing visibility.

Establishes trust and credibility

Businesses can build trust by focusing on their local community. They can do this by offering great products or services. This will show them as trustworthy and dependable sources for goods or services. Doing this helps build trust and credibility with potential customers. It leads to repeat purchases.

Enhances mobile search results

Local SEO is especially critical for mobile search, as more customers use their smartphones to look for businesses nearby. By improving for local search, businesses can ensure they are visible to these potential clients. The clients use mobile devices to do research.

Measureable Results

Local SEO strategies can be tracked and measured, enabling businesses to assess the results of their efforts and adjust accordingly. By tracking local search rankings and website traffic, businesses can make data-driven decisions. These decisions maximise the efficiency of their strategy for the most impact.

Offers a High ROI

Local SEO is a low-cost marketing strategy. It can give a big return on investment. It does this by driving more traffic and sales to a business website. Focusing on local search can make businesses more visible. They can reach more potential customers without spending much on advertising or other promotion.

How can you use SEO differently for local businesses?

Local SEO focuses on optimizing a website for a specific geographic area. This means that the tactics used in traditional SEO must be modified to cater to local search algorithms. Here are some ways to use SEO differently for local businesses:

Claim and optimize your Google My Business profile

This is the most critical step in local SEO. It allows your business to appear in Google’s Local Pack, which is the section of Google search results that displays local businesses.

Include location-specific keywords

To rank for local searches, businesses should use location-specific keywords. They should use them throughout their website. This includes their homepage, services pages, and blog posts.

Encourage online reviews

Positive reviews on Google and other review websites can boost your local SEO. Encourage customers to leave reviews and respond to any negative reviews in a professional manner.

Build local citations

Local citations are mentions of your business on other websites. They include directories, social media, and news sites. These citations can improve your local SEO by increasing your business’s visibility and credibility.

Create location-specific content

Creating content that is specific to your business’s location can also improve your local SEO. This could include blog posts about local events or news, as well as location-specific landing pages.

Use local schema markup

Schema markup is a code added to a website that helps search engines understand its content. Local schema markup can give more information about a business’s location. It can include its address, phone number, and hours of operation.

Overall, local SEO requires a different approach than traditional SEO. By using these tactics, businesses can be more visible in local search results. They can also attract more local customers.

Conclusion

If you are a small business and still haven’t invested in local SEO, you are missing out on many potential customers. People will probably search for your small business online before setting foot in your shop.

We do it all the time. When we are looking for something, the first thing any of us does is look it up on the web, and often we go to the shops or businesses that Google recommends. But imagine the number of potential customers one could miss out on if they do not implement local SEO strategies. 

But often, people don’t know how to kickstart their digital marketing. Finding the right team that understands your vision and business goals could be overwhelming, and that is when Expand My Business comes into the picture. With our vast pool of 1500+ partner agencies and end-to-end delivery management solutions, we connect you with the right agency for your local SEO requirements.

FAQs

Q1. What is local SEO?

Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

Q2. Why is local SEO important for small businesses?

Local SEO is crucial because it helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This practice is highly targeted and timely, making it more effective than traditional forms of advertising.

Q3. How does local SEO work?

Local SEO works by optimizing your website and its content, including local citations and backlinks, as well as local listings relevant to the location and sector your business belongs to.

Q4. What are the key components of local SEO?

Key components include Google My Business listing, keywords, local citations, online reviews, and backlinks from relevant local sources.

Q5. How long does it take to see results from local SEO?

The time it takes to see results can vary based on competitiveness in your industry, the current state of your local SEO, and ongoing efforts. Typically, you might start seeing improvements in 3 to 6 months.

Q6. Can I do local SEO on my own or should I hire a professional?

While you can perform some basic local SEO tasks on your own, hiring a professional can provide more extensive results, especially if you lack the time or SEO knowledge.

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