With the trend of “restricted screen time” going viral, it would be prudent to assume that the number of people visiting your website is declining. Companies now compete for customers who wish to limit their internet time. This calls for firms to adopt user-friendly website features without compromising functionality.

In actuality, most internet users spend between 6 to 7 hours online each day as of 2022. Companies have less time left to interact with their customers now more than ever. What we’re trying to say is that your company needs to be so creative with the layout and information on your website that it practically offers a long story short!

“Web Design is a language, not a fashion.”

An informational website is an insight towards the functionality of your business. It must contain a brief of your company’s work, brand and services. It is unlike a business’ e-commerce website, as the latter is created to enable the purchase of the product the firm offers.  

We are sure you’re excited about building a new website or revamping the existing one to back it up with current trends and generate leads, which brought you to our blog. You are, indeed, in the right place. Below, we have shared the core elements for your informational website that your business must not skip!

10 Important Features For Your Informational Website

1. Straightforward yet thoughtful homepage themes

The banners on your homepage are the most crucial section of your website, for it has the potential to attract buyers. Multiple banners may be shown with the use of a revolving effect. 

We all know, “The first impression is the last impression.” Similarly, these homepage banners are the very first thing your audience will see when they land on your page because they are visible in the very first fold. Additionally, it is imperative to pick the right photographs because they have a significant impact on the appearance of your website. Put your intelligence into visuals. 

2. Easy and rational navigation

Once you have a website visitor, it is your responsibility that they get a logical and sensible browsing experience. You must cite a map and organise the links and pages on your informational website.

The header bar on the top of the webpage must contain drop-downs so that within no time, the user can choose his area of interest as per your offerings. Easy navigation will compel visitors to think clearly about your company and boost your SEO ratings. The easier the navigation, the better the user experience will be.

3. Catchy design styles

As Ralf Speth, Chairman of TVS Motor Company, rightly said, “If you think good design is expensive, you should look at the cost of bad design.” Beautiful and modern designs are appreciated, but people do not like it when the website’s functionality or access to necessary content is hampered. Trendy website design components can draw in your intended audience and build a positive reputation for your company. Illustrating visuals with drop shadows, gradients, and other textures or in other 2D designs could enhance your webpage.

4. Content owns the website kingdom.

When it comes to content, always remember that a website must have three basic types of content. First, the general “About the Company” page, next are the details about the products or the services you offer. Last and most crucial are your blogs, where you try to cover media releases, current business patterns, or other observations.

A blog can establish itself as the premier source for readers, increasing your familiarity with your target market. Subsequently, it fosters authority and trust because you present yourself as a subject-matter expert. Your website will benefit from having accurate and precise content since search engines prioritise websites that offer readable, worthwhile, and frequently updated content.

Our advice is to hire a team to discuss significant issues that your intended customers might connect with and develop well-thought content that will yield higher SEO rankings for you.

5. Social media integration 

Social media is a website plugin for businesses. Website visitors must be able to see links to your social media profiles.

You might be wondering why?  

Here is an instance: A survey was conducted, and according to 67% of respondents, the links to social media profiles are highly or somewhat beneficial. The promptness may incite affinity for social media sites like Facebook and Twitter. The “About Us” pages of businesses usually offer the same information on a more approachable platform through their social media presence.

Social networking, particularly for busy small businesses, may be a more convenient approach to engage their audience than other website elements that necessitate more commitment. Using social media integrations, users may validate a company’s credibility across platforms and have access to vital social proof. People can find the business on social media by clicking on the icons to direct them to their Facebook, LinkedIn, Twitter, or Instagram handles.

6. Contact information on your homepage

Every company wants its clients to believe in the integrity of its offering. What if we say that you can do that just with the simplest trick?

Yes, you heard that right!

You must put legitimate contact information for clients to reach you, and that too on the website’s homepage. It should be easily accessible for them. When you gain credibility, the game is officially yours. As an alternative, you can add a “Contact Us” page in your footer to make it clear that you respect reviews, inquiries, and purchase intent.

7. Section for reviews and testimonials

People read reviews and rely heavily on them while considering their options. The customers appreciate it if you add a human element to such reviews. Simply put, you can ask your happy customers to share their experiences with your firm. On your homepage, consider listing some of the remarkable things users or prior clients have stated about you.

They will feel more secure about your company’s standing as a result. Moreover, if they conduct business with you and have a positive experience, it can persuade them to write a similar review. In the interim, consider contacting individuals directly and asking if they wouldn’t mind providing some kind words for your testimonial section.

8. Clarity of call to action

This feature deserves special mention when it comes to designing a website—a call to action (CTA) nudges potential clients to become paying clients. A call to action is typically visible on a landing page and encourages its audience to take action. CTAs allow you and your team to express your goals to potential clients directly.

When a visitor clicks on CTAs like Sign Up,” “Subscribe,” or “Learn More” on your website, they know the end result they can expect from it. By doing this, you can persuade them to interact with your company more. Utilising CTAs on your website enables you and your team to create user-friendly consumer experiences for your potential clients by encouraging involvement. Call to action will encourage potential clients to move further down the marketing funnel with your company, whether in the awareness, contemplation, or decision stage.

9. Cyber protection of sensitive information 

These security features become a must when extracting personal information from potential leads, especially in the current scenario where we constantly hear about cyber frauds; it is indispensable for clients to have faith in the marketer.  

Although there’s a good chance that your website is secure, visitors will have even more faith in you if you add additional security measures and display this information through a “protected by” banner. Besides these security labels, you can ensure clients’ trust by marking a note that reads, ‘your information is secure with us; it would not be shared with anyone’ or a thank you response over email after they tap the submit button.

10. Device-responsive design

Imagine a customer reaching you through a mobile phone to see a chaotic site of a desktop orientation. This could really cost you a fortune. Not only will you lose a customer, but you could also have a dissatisfied customer review from that visitor. 

No marketer would ever want that. 

Well, we have got you covered. Make sure to incorporate a responsive website design that is mobile friendly too. 

Conclusion

Like we cannot open a lock without its key, the same way ignoring the above-mentioned features for your informational website design will be a hindrance in your path to success. The two main goals are making a website that will expose you to as many potential clients as possible and then making it as simple as possible for those clients to find what they’re searching for. We hope the insights from this blog help you have potential conversions and result in increased sales.

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